10 Best Practices for Doing Keyword Research for Search Engine Optimization
Keyword research is the first thing to get started with SEO. We get a lot of ideas from our end to get a few of these keywords, but not all those which users are interested in. We have many tools and methods to get started with keyword research for search engine optimization. Let’s discuss a few best practices for doing keyword research to reach the best place on SERP.
Get Keyword Ideas with Google Suggest Wild Cards
Google suggestions and search related terms is a great place for keyword research to find new and widely used keywords by your target audience, this would be a great way to generate new topics. Google suggestions generate keywords based upon real content which is live on the web. Google tries to connect web users with content which might suit their interest. With that in mind as a marketer, you can start working on them.
For example, queries related to “digital marketing training” digital marketing training certification digital marketing training in Hyderabad digital marketing training jobs digital marketing training courses digital marketing training institute digital marketing training companies digital marketing training institute fee digital marketing training videos It’s interesting right, but wait (Keep this in mind that not every term you search will work)
Let’s play with Competitor’s Keyword
What are those keywords which are used by your competitors to stay at the top of the game? What if you can get your hands on those keywords? Well, we have so many tools to get competitors’ keywords. With these tools, you are able to see what type of keywords are bringing them good traffic which also includes some relative information about your competitors SEO campaign. Some tools for keyword research: Open Site Explorer Google AdWords Keyword Tool SEMRush Alexa
Collecting keywords from upcoming events and industry news
A lot of new things are happening around the world, So why can’t you make those things work for your keyword research, keep in touch with your competitor’s product launches, and get intact with industry updates and news. Try using them around your business to rank and also optimize for those keywords which have not been searched today, but impact your rankings in near future. With this simple technique, you are in a great position to get tons of traffic.
Do keywords research for local search
If it is your local business, then why not be at the top of SERP using local search terms. Simply by adding geo-location search terms or keywords, will fetch you higher rank locally much quicker and easier than regular keywords. Here’s an example. If you are a Hyderabad based Digital Marketing Agency then a regular keyword like Best Digital Marketing Agency will take a lot of time to rank on SERP, but using location based keywords such as Best Digital Marketing Agency in Hyderabad will fetch you higher rank easily.
Google Analytics data is gold mine for existing Long Tail Keywords
Keyword research from Google Analytics is only possible when your website is old enough with a lot of data, both from organic and paid end. If you have enough data, then it is a gold mine for long tail keywords. Just use a regular filter at Analytics tools and you can generate a list of keywords. You can use an analytics filter to generate keywords with 4,5,6,7 or even more keywords in the keyword phrase. This will also help you to get fresh content ideas, new keyword opportunities which you might include in your upcoming post.
Refining your keyword list
Note down those keywords which are most important for SEO purposes. The Refinement process is simple if you understand which keyword is more important and which is not. With refining, you only concentrate on high ranking keywords and keywords that suit your business.
Look for meaningful topics instead of words/phrases
Google made so many changes and advancements in the field of its search engine by increasing the capacity of understanding, observing and analyzing content. It is not easy to get indexed with a handful of unorganized keywords like past. Google evolved from indexing based upon keywords to understanding the content around those keywords.
Google starts observing the quality, concept and also the purpose of the content. It is more or less like human beings searching for something. If you want to observe how all this works, just read about Latent Semantic Indexing. With that said it is utmost important that you actually write content about a meaningful topic using required keywords instead of using keyword phrases only to get indexed.
Use Google trends and social sites to find popular and viral topics
Google trend is a hot tool that can help you build content ideas around “HOT TOPIC” of that day. With Google trends, you can find new topics which are on-going and viral. Social websites like Facebook and Twitter show you trending topics of that day which are going viral on that particular day. If the trending topic catches up around your business you can start using those keywords, generally hashtags to get some viral traffic. Find out content that has gone viral with # and use the idea. Summing up the list – Niche forums Question answer sites Quora Facebook pages and groups Twitter Pinterest Reddit Buzzsumo etc …
Review your organic keywords using Webmaster Tools aka Search Console
Google starts indexing your site for various keywords which are related and also includes a few keywords that you had not planned to target. Using Google Webmaster Tools you can track all those keywords which are helping you to rank. It happens in general that Google considers your content might match up with a few related terms and start giving a rank for the topic or keyword phrase which you used in your content. Tricky part is that you can know all those keywords and start using them for building your website. With this, you can start publishing more content using related queries for which Google indexed your website.
Use a list of synonyms for keywords
Rephrasing your content to match up with keywords may lead to keyword density issues. But with the help of synonyms, you can avoid that. Start exploring your keywords synonyms ideas and start including them in your content. For example, according to the user ‘s location their local language changes, which might contain words which are available on your website but not the way they are using it. Use Thesaurus.com to get synonyms ideas. That’s just a few of many ideas and resources for effective keyword research. We at Digital Ready will take care of a few more keyword elements which helps you to become a Keyword Pro.