Career Opportunities in Marketing Automation
Marketing automation has become a burning topic among digital marketers because more and more top-performing companies are adopting it at an incredible rate. According to Sirius Decision’s B-to-B marketing automation study, “Nearly 11 times more B2B organizations are using marketing automation now than in 2011.”
There are 250+ marketing automation software platforms available in the market and nearly 25% of Fortune 500 B2B companies have already adopted it. So, it isn’t a new concept. But Marketing Automation is often overlooked by marketers. However, it can’t be ignored now particularly in the year of 2015, when the industry is expected to grow about 50%.
The growth of this industry is beyond expectations because many email service providers are re-positioning themselves as marketing automation software while the majority of CRM platforms have already included it as a feature. So, this is a clear indication of great opportunities lying begging in this sector.
In addition, implementation of marketing automation solutions in the majority of large companies has taken place in the past 2-3 years. And the industry is already facing difficulty in hiring experienced and skilled experts to develop, execute and manage campaigns. As of now, many companies have open positions available for skilled and trained marketing automation experts.
So, this is a perfect opportunity for you as a fresh graduate or professional already working in the sales or marketing field to leverage this new job scope and jumpstart your career in an exciting field.
Following are the typical job roles in the area of Marketing Automation:
- Marketing Automation Manager
- Digital Campaign Manager
- Lead Nurture Manager
- Marketing Automation Specialist
- Marketing Operations Analyst
- Demand Generation Manager
- Marketing Automation Analyst
- Email Marketing Associate
- Marketing Associate
- Digital Marketing Coordinator
- Digital Marketing Analyst
- Email Marketing Manager
- Global Digital Campaign Manager
- Marketing Program Manager
- Lead Consultant
- Engagement Manager
- Marketing Automation/CRM Consultant
This is not a complete list of marketing automation job roles but many job roles have been covered. However, students have the opportunity to master popular marketing automation software like Marketo, Act-On, HubSpot, Pardot, Oracle Eloqua, Salesfusion, OutMarket, ONTRAPORT, LeadSquared, etc. and become experts.
So, there is a wide scope in the Marketing Automation sector for both students and working professionals. Some of the key skills recruiter’s look into desirable candidate other than strong understanding of marketing and sales are:
- Analytical
- Communication
- Problem Solving
- Creativity
- Data Analysis
- Tech-Savvy
- Collaborator
- Good Writer
- Hardworking
Many recruiters prefer candidates, who have a good understanding of overall aspects of digital marketing. Keeping this in mind, Digital Ready has started a comprehensive Digital Marketing Certification program that covers SEO, content marketing, email marketing and many other facets along with Marketing Automation.
Now it’s your turn to make the right decision and get ready to join a brand new exciting career of Marketing Automation.