Different Types of Email Marketing Methods
Different Types of Email Marketing Methods
Much like chess, in marketing, there is a reason behind every move made by a marketer. Every post, every retweet, and every email has to mean something. This is where email marketing comes in. Not many believe in the power that this form of marketing has but through this article, we aim to educate as many as possible.
What is Email Marketing?
When emails are used strategically to promote products and/or services, generate leads, develop relationships or just maintain a connection with existing customers, it is known as email marketing.
From newsletters to the launching of new deals or offers, and everything in between comes under this form of marketing. It has been observed to be one of the most effective channels of digital marketing because of its high ROI (Return On Investment).
Why is Email Marketing Important?
Since it is not as flashy or consuming as say, social media, it is often mistaken to be ineffective. However, everyone seems to forget that while many might miss some message on social media, when it is sitting right there in their mail, they will have to open it.
Further, according to a survey, as many as 59% of the recipients are influenced by emails when it comes to making purchase-related decisions. If used smartly, email marketing can result in a lot of leads that can ultimately turn into sales.
Types of Email Marketing Methods
Given below are some of the different types of emails that can be used for various purposes, depending upon the requirement:
Email Newsletters
Newsletters are great for helping businesses not just educate their potential as well as existing customers, but also keep them updated about their ongoing projects or anything else they might want to.
However, any company or business that opts to start creating newsletters, needs to have a goal in mind. There should be a clear goal that they hope to achieve by the means of that newsletter such as nurturing existing customers, generating new leads, and so on.
Dedicated Emails
Also known as standalone emails, they contain information regarding only a single offer. For instance, you might want to let your target audience know that you have an upcoming event that they might want to attend.
The types of emails are great for establishing context for your readers before providing them with the primary call-to-action. In a way, they are the email equivalent of a landing page. These are usually meant for your entire email list.
Welcome Emails
Introductions are important. This is why whenever you gain a new subscriber, you should send them an email. Welcoming them to the family. Even though it is not exactly common practice to send such emails, it does help in establishing an immediate connection with the subscriber.
It has been proven to be very effective. Therefore, make sure that you send a series of emails (maybe three or so, not too many) to familiarize the new subscribers with your company and its latest developments.
Lead Raising Emails
These sorts of emails are created keeping in mind the buyer personas a company is targeting. This is because nurturing leads is not an easy task and personalization goes a long way in helping the process.
These emails are strictly restricted to contain formation that would be useful to the recipient and it would be pretty valuable in terms of effectiveness, as compared to a normal email blast.
Sponsorship Emails
When it comes to building connections by trying to reach a different audience to get fresh leads, sponsorship emails along with display ads are sent. This type of email is usually paid, as you need to pay someone else to include your content in their newsletter or decided email.
Sponsorship emails are a part of the paid media strategy and also include PPC (pay-per-click), mobile advertising, display advertising, affiliate advertising, and so on. This paid strategy is highly beneficial if you’re specific in the description of your target audience.
Abandoned Cart Emails
We have all seen such emails in our inboxes and these can be a pretty effective marketing campaign strategy. Like many other emails, these are also automated – as is made clear from the name.
When you add items to your cart but don’t follow through, these emails are sent to you. They are usually accompanied with offers of some kind, like a 10% discount, to give an incentive to the recipient.
After-Purchase Emails
These types of emails are hardly seen in our inboxes but this should not be the case. Such emails are sent out after a customer makes a purchase, like a follow-up. These emails could ask for feedback on the product or the service.
Further, it could also provide helpful information about how to take care of products, if you buy a gadget for instance. It helps in building a relationship with your customer since it shows that your company doesn’t just care about making sales, but also ensures that you’re looked after afterward as well.
Social Media Invite Emails
As social media has become such an important tool in marketing, every business and company out there is trying to establish a presence on various platforms. This is why these emails are sent out to subscribers so that they can increase their engagement.
These also help in bridging the gap between emails and social media profiles since it is easier to actively interact with customers there.
Re-engagement Emails
With the help of metrics, you can easily gauge which subscribed clients are active or inactive. Now you need to do something to re-engage with the inactive ones. One of the most successful ways has been to ask them for their feedback as your business’s work will naturally pop in their minds again.
If they respond, good for you only. Not only are they active once again but they’re also giving new ideas on how you can improve your business. Worst case scenario, if they unsubscribe, it will only lead to the improvement of your engagement rates. This will then better your email reputation among ISPs (Internet Service Providers).
Conclusion
Emails have so much potential and can be used in several different ways, some of which have been listed above. These are highly effective packaged bits of information that require very little investment on your part but can do wonders for your business. Email marketing should, therefore, not be taken lightly but given the credit it’s due.
For more such creative ideas to tackle email-writing and other aspects of digital marketing, don’t forget to check out Digital Ready’s Blog section. Further, go over the various digital marketing courses that we offer and take your first step towards becoming a digital marketer.
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