Email Marketing
Email Marketing is a form of Digital Marketing, where you collect emails of specific niche audiences and then send your commercial messages to those people about any service, product, blog or anything through emails. If we have our customer’s information like email addresses and their permission to email them then its a golden opportunity for a brand or business to increase their sales or web traffic.
Email marketing is used by organizations for customer loyalty building, converting normal customer to a loyal customer, company advertisements, or for communicating promotional offers, etc..
Benefits of Email Marketing
- Immense ROI
- Global and universal reach
- Top means of communication
- Technology agnostic
- Builds customer relationships
- Boosts sales
Different Email Marketing Campaigns
- Welcome Email Campaign
- Standard Promotional Campaign
- Connect via Social Campaign
- Newsletter Campaign
- Re-Engagement Campaign
- Seasonal Campaign
- Triggered Email Campaign
- Post Purchase Drip Campaign
- Cart Abandonment Campaign
- What is Email Marketing?
- How does email marketing works?
- Challenges faced in sending bulk emails
- How to overcome these challenges?
- Creating a broadcast email
- Email Tracking reports
- What are auto responders?
- Setting up Email Campaigns
- Introduction Of Mail Chimp
- Email Template Designs
- How to send Bulk Emails and Promotional Emails
- Tricks to land in the inbox instead of the spam
- Advance Techniques of Optimizing the Campaigns
- Rules and Regulations Governing Email Marketing
- Viewing different email marketing software
- Improving ROI via Email marketing
- Lead Generation via Emails
- Analyzing Email Reports