Google Analytics
Google Analytics is used to measures and analysis every website's data accurately. This is a free tool by Google and no need for purchases of subscriptions. All types of tracking statistics and analyses are available at zero cost by registering with a Gmail account. Google’s Analytics Tool helps to list a site, check out the sitemap, robots, etc. of a website. We can get an idea on how to set up a webmaster tools account, adding a sitemap, detecting crawling errors, etc.
Google Analytics consists of sub-modules namely Search appearance, Search traffic, Google index, Crawl, Security issues, etc. The information which you got from analytics helps to improve the effectiveness of your marketing and advertising strategies. Google Analytics is a perfect tool to justify your marketing spends, generate more sales and reduce cost per conversion.
- Introduction to Google Analytics?
- Purpose of analytics in Internet Marketing
- Creating and uploading Google Analytics code
- Understanding Google Analytics Interface
- Understanding all the metrics in the Analytics tool
- How to integrate AdWords and analytics account
- Benefits of integrating AdWords & analytics
- What is a goal in Google Analytics?
- Different types of goals and goal creation
- Knowing the importance of funnels
- How to set up funnels in goals
- Measuring the performance of campaigns
- What is link tagging?
- How to set up link tagging
- Understanding filters & segments
- How to set up filters & parts
- How to view customized reports
- Monitoring traffic sources and behaviour
- Email Tracking in Google Analytics
- Conversion Tracking in Google Analytics
- What are Annotations in Google Analytics?