Search Engine Optimization Training

Search Engine Optimization


SEO is abbreviated Search Engine Optimization. SEO is a method of getting traffic from the free or organic search results on search engines like Google, Yahoo, or Bing. Search Engine Optimization is the best method used to increase a website's position on Search Engine Results Pages (SERPs).

An SEO digital marketing strategy can help in increasing your website traffic and also in growing your business sales. SEO builds up the brand awareness of your business when your website ranks on top of the search results. The higher you rank in search results the more clicks and impressions your website will generate.

Local SEO


Local SEO is an effective way to promote a business that have locations in a concentrated city or a geographical area. When a local business chooses a local SEO campaign, their site’s chances of appearing on search engine result lists for that particular area will boost their online presence.

Global SEO


Global SEO or International SEO is the method of promoting a brand’s product or service to worldwide target audiences. It is the one step further ahead than local SEO, that aims to increase visibility and bring a worldwide audience to a website through localized search engines.

E commerce SEO


Ecommerce SEO is the process of optimizing your website that caters to your products or goods. This SEO must give aside from your off-page and on-page optimization and concentrate on creating an attractive site in showcasing your business products.

Video SEO


Video SEO is the method of optimizing video content discoverable on top of the search engines of the video platforms like Youtube, Dailymotion, Vimeo, Google and also on social media sites like Facebook, Twitter, Linkedin, Pinterest for relevant keyword searches.

  • On Page Optimization
  • Meta Tag Optimization
  • Image optimization
  • Creating/uploading Robots file
  • Creating/uploading HTML & XML Sitemap
  • What are Bold & Italic Tags
  • What is Page Rank?
  • What are 404/ 301 / 302 redirects
  • How to perform Competitor analysis
  • What is meant by Pre/post-website analysis
  • What is a Anchor Text & Heading tag

  • Off Page Optimization
  • How to do blog creation & posting
  • How to do article submissions
  • How to do Search Engine Submission
  • How to do Directory Submissions
  • How to do submissions in Free Classifieds
  • How to do Forum Postings
  • What is Social Bookmarking
  • How to perform documents/ PPT /PDF postings
  • How to perform Image submissions
  • How to do Press releases submission

  • What is link building?
  • Types of link building
  • Different link building strategies
  • What is Domain Authority?
  • How to increase Domain Authority
  • What are backlinks?
  • Types of backlinks
  • What are Canonical Links
  • What are Site Links?

  • What is link building?
  • Types of link building
  • Different link building strategies
  • What is Domain Authority?
  • How to increase Domain Authority
  • What are backlinks?
  • Types of backlinks
  • What are Canonical Links
  • What are Site Links?

  • What is Local SEO
  • What is E-commerce SEO
  • What is International SEO
  • How to perform different SEOs
  • Submission to Google My Business
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • What is Keyword Optimization
  • Why do Keyword Optimization activities

  • Ground Zero Analysis Report
  • How to Prepare SEO Reports
  • How to create a Monthly SEO Report
  • How to check Weekly Performance SEO Report
  • How to do Google My Business Submissions
  • Introduction to SEO Tools
  • Moz tool
  • Alexa tool
  • Semrush tool
  • SEO quake tool
  • Total 50+ tools are covered

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✓ Arranging sample interviews frequently

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✓ Job assistance and Job assurance

✓ Provides with previous resumes

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