Web Analytics is all about figuring out what works and what doesn’t work for a Business/Organization/Product. Web analytics tools perform the collection, measurement, and analysis of website data. Web analytics is not only about collecting web data but also helps in understanding the market strategy. Web analytics tools help in estimation of traffic before and after the launch of a new advertisement campaign. 

There are two different types of categories in web analytics and they are off-site web analytics and on-site web analytics. Off-site web analytics deals with aspects such as a website’s potential, visibility, and buzz that is happening on the internet as a whole. 

Whereas on-site web analytics deals with various aspects such as the behavior of visitors on your website, what is the number of visitors the website per day, we can access various data of visitors such as country, area, browser etc. We can analyze the web traffic and various other factors which help to attain high Business profits by using various web analytics tools.

Below are the top web analytics tools for beginners as well as professional digital marketers.

 

Google Analytics
Google analytics was used by almost all the web developers. Google analytics is the most used and free web analytics tool to analyze the statistics. It is the basic web analytics tool for every website as it accesses the web traffic and provides statistics about the website. This web analytics tool doesn’t give any real time results as it updates the data after a day.

 

Clicky
This tool is another free web analytics tool with a simplified dashboard which is convenient to know the statistics. It provides real time data which varies in seconds. Clicky provides a unique feature called Twitter search tracking. It’s easy to the eye and offers a detailed view of what users are doing on your site, from where they were referred, the country they are in, and the browser and platform they are using to access your content, in real time.

This web analytics tool has come up with new features like heatmaps for individual sessions, Onsite analytics which shows how many visitors are on the page and how many visitors are on the site. Clicky has a new feature in it called “Spy view” which lets you observe what current visitors are doing on your website. The other unique feature in Clicky is that uptime monitoring which alerts you when your site goes offline and makes you react immediately. Clicky can be made accessible only up to one website.

 

Open Web Analytics
Open web analytics is another top tool which is a free and open source web analytics store with a self-hosting facility. Open Web Analytics is really fast when compared to other tools. It has various features like funnel analytics and mouse tracking. Funnel analytics is another web analytics tool which can be used to analyze minute statistics in businesses, and another important aspect of this web analytics tool is mouse tracking where we can track what all the website visitors are doing on our website.

 

Woopra
Woopra is another web analytics tool which can be used for a different strategy in analytics as it provides various features like Appconnect, Live chat etc.This tool provides access to chatting Live with website visitors wherein we can find the needs of website visitors. With its unique App connect feature we can utilize the services and features of 3rd party applications through Woopra. This can also include analyzing user behavior and triggering third party applications.

This tool provides a 100% real time comprehensive profile for every single user so that we can identify the behavior of our customer on our site and what his/her needs are. This tool would be of great use if you are into eCommerce websites as it involves interaction with customers. Woopra offers a limited free plan and several other paid plans.

 

Piwik
PIWIK is another web analytics tool available in 53 languages and accessible and supports all time zones with no data storage limits. We can access any one of our websites or all the websites at the same time and analyze our data through any of the charts like a pie chart, spreadsheet, bar graph. With this tool one can get to know about the visitor, what is the browser the visitor is using and from where he/she is accessing our website. we get notified about the website statistics through the mail for every week/month/year.

 

Kissmetrics
Kissmetrics will help you analyze the pattern of user interaction with your site. A few features, which are essential to Google Analytics, like “Traffic Data” are missing in Kissmetrics. However, there are new features in Kissmetrics like “Timeline view” of visitors which makes it easy to understand in a visual format. This web analytics tool allows the client to track movements of visitors throughout their websites, thus Kissmetrics can be used to analyze the changes in user behavior as to how the website visitor shifts from one click to another. This tool provides a path report by which we can analyze the visitor interaction.

 

Mouseflow
The scroll heatmap feature in this web analytics tool is a unique feature because it tells you how far your users scroll down through your content, with the complete mouse trail of a user. Besides, there are attention, movement and heat-maps. Mouseflow helps digital marketers to know how the visitor behaves on your website. It shows the recording of how the visitor clicks. With the help of session replay, we can see what people do on our website and eliminate guesswork so you can act faster. The heat-maps in it make it easier to uncover what works and what doesn’t.

 

GoingUp
GoingUp analytics tool can be used as a web analytics tool and SEO tool which provides visitor tracking, tracking sales and conversion rates. the key features of Going Up are

Search result performance graph.
Keyword positioning monitoring.
Helps track your Alexa ranking.
Includes SEO related tools such as a keyword tool, keyword position tracking, keyword density and a page optimization tool.
Incoming search keywords from the top search engines are tracked and will monitor Inbound links.
With their traffic trend analysis, you can learn where your visitors have been. This proves important in predicting where they will go.

 

eTracker
eTracker is another web analytics tool that gives you real-time data and combines qualitative and quantitative analysis of the website, so you can have all the information you need to evaluate your site’s traffic. The Key features in this web analytics tool are

This tool tracks the visitors’ mouse movements to see how visitors see your website and collects the feedback from the same.
This tool automatically integrates with Google Adwords and informs about the campaign progress.

 

Chart Beat
Chartbeat is a real-time web analytics tool which focuses mainly on the real-time data, which works not on previous data/ past data but on the present real-time data. It provides the information of a visitor whether he is reading a blog on your site or simply sitting Idle or just surfing through various topics present in your website, Thus the tool is meant to know about the audience and their performances on your site.Real-time data about user-content interaction can help you make a quick decision about your website.

 

Conclusion
However, there are many various web analytics tools available for a digital marketer. The above-discussed tools were ones which are effective when compared to other web analytics tools. As it is important to analyze the statistics for your business, make sure that the above tools are of good use for analyzing your business success.