Digital Marketing Job Roles Explained
Have you ever wondered what would be the exact job roles of digital marketing professionals?
The plethora of jobs lined up for the world of digital marketing are:
A Digital Account Manager is the main point of contact for clients and will be heavily involved in liaising with creative and technical teams. He or she is responsible for all aspects of project management including translating client requirements into project and creative briefs, estimating costs and timeframe, managing client budgets, scheduling resources and regular reporting to both client and agency teams. Will also compile case studies of completed work, ensuring the client receives a superior level of services from the agency teams and oversee the build of digital properties: websites/microsites, light applications online tools, utilities, etc.
An Email Campaign Manager will be responsible for creating email marketing campaigns to promote a product or service. He or she will determine target audience, devise campaign, and launch email campaigns to create buzz or generate leads for the business, as well. Will also ensure marketing messages are conveyed clearly and delivered properly to prospects and ensure messages are sent in proper form and template. The candidate will review messages for brevity and send messages to those who have opted in for messages. Need to ensure messages are mobile-friendly and create a database of emails for lead generation. Importantly, track and analyze direct and interactive marketing campaigns and use statistical analysis and reports to create campaigns, and much more.
A Creative Director plays an essential role in the marketing, creative, communications and digital departments. He or she is responsible for leading their team, developing creative guidelines and directing creative work, including websites, email campaigns, and many related tasks. At the same time the ideal candidate will have a good understanding of design, copy and web best practices/guidelines with experience with a variety of software, including Photoshop, In Design, Flash, etc. Excellent leadership and communication skills are imperative. Equally a strong understanding of brand development and multichannel marketing concepts are required.
While an Analytics Manager needs to analyze customer and operational data and produce analysis which is accurate and can be relied on to a high level of confidence. He or she requires ensuring data collection capability in relevant systems, business processes and determining queries to create reports as required, and essentially create formulae where necessary in order to analyze data. Should be able to design reports to integrate data and provide them as a single report. Provide regular reports on customer and operational data with particular attention on progress against agreed targets and service level agreements, and produce forecasts and recommendations for changes and improvements to business systems and processes, as well.
And then, Content Writers should be able to compose content specifically for online consumption. The digital media field is growing as new technologies drive users to the Web, but these types of content writers can face stiff competition for available positions. Most hold bachelor’s degrees in journalism, English or communications, and they need to be familiar with writing for traditional publications as well as for the Web. They can also produce a wide variety of content for the Web, from articles and reviews to game scripts, and can create work that is optimized for the Web.
There’s a huge demand for Social Media Publishers who possess a good experience with web publishing, HTML, SEO and basic content management systems. They are able to work with minimal direction and supervision; independent and self-sufficient, and think strategically and are results driven. They have the ability and desire to work effectively in a fast-paced, team environment as well.
There’s always a role for a Social Media Relations Executive who is a highly organized, strong communicator, client-facing, rock-star that bleeds social media marketing. He or she can identify and develop opportunities for PR connections and create and deliver press releases based on our achievements, new clients, and client news and employee achievements. Equally create timely and engaging content optimized for platform used and intended audience, while monitoring sites for customer service opportunities and initiate conversations on behalf of clients.
A Junior SEO will deliver on-page SEO like keyword analysis, keyword research as well as off-page SEO like backward link building: submissions across directories, forums, blogs, and social bookmarking sites. He or she will also handle market-watch on Google PR ranking factors, how social media influences Search results, etc. In the realms of technical skills he or she should have website design ideas and knowledge: different technical and creative aspects of e-commerce and business websites like layouts, usability, user experience factors, load time factors, etc.
Junior Account Executives will have at least 1-3 years in digital advertising sales or business development with strong understanding, analytical skills and experience working with digital ad agencies. They must have digital ad tech selling experience with solid understanding of Digital advertising concepts (CPM, CPC, and CPA) and be able to analyze customer needs in terms of current business obstacles, identifying projects.
An ideal Email Campaigner would be an experienced digital email campaigner to work with the campaigns to ensure effective representation in social media for campaigns and policies. He or she will play a key role in effectively presenting the campaign communications on social media. His or her responsibilities would include building our social media networks and blogs, designing info graphics and interactive digital content and assisting across the full range of the online activities.
An apt Junior Digital Marketing Analyst will contribute to the analytics department, working with all members of the company to ensure the integrity of our data assets and build out new internal and client analytic capabilities. He or she will have some experience in web analytics setup, implementation and measurement using tools such as Adobe SiteCatalyst, Google Analytics, etc. Therefore, assist senior analysts in the development and update of ROI models and stay abreast of industry and data evaluation trends.
A pivotal job like Digital Marketing Manager requires overseeing the digital marketing strategy for the company. He or she should be able to devise strategies to drive online traffic to the company website, track conversion rates and make improvements to the website. At the same time develop and manage digital marketing campaigns and utilize a range of techniques including paid search, SEO and PPC. While evaluating customer research, market conditions and competitor data are imperative. He or she requires reviewing new technologies and keeping the company at the forefront of developments in digital marketing.
An Online Advertising Manager needs to provide relevant oversight and day-to-day management of all online media/acquisition efforts for assigned business lines and develop, refine, and execute online media recommendations with media, SEM/SEO and creative agencies. Should enable and QA ad tracking, and provide universal ad creative and landing page production for all online media, onsite promotion, and 1:1 marketing ads. He or she should proactively identify and build additional online advertising / acquisition opportunities for banks, i.e. new vendor offerings; create a roadmap of opportunity testing.
A Senior Graphic Designer is responsible for the creation of all online visual design, including typography, visual concept, logo and icon design for the Internet and interactive platforms. He or she can effectively communicate and coordinate with the information architect, writer and production artists to ensure that the visual design communicates the desired message, and functions successfully for varying technical and performance specifications. The candidate must be capable of leading the creative aspects of a project and demonstrate strong business acumen.
Search Engine Optimization Manager is responsible for coordinating and implementing SEO strategies for clients. The ideal person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. He or she should be able to interact with clients as well as working closely with the company team to make sure that the goals of the client are achieved. The candidate would define requirements, tasks, and resources associated with SEO strategy, while managing and executing implementation of SEO strategy.
An ideal Social Media Manager will develop an overall social media strategy and social strategies to drive audience to increased awareness and usage, and develop innovative tactics that increase brand loyalty and content consumption. He or she will also collaborate with the digital marketing director and director community, to ensure that community strategy supports overall brand goals and objectives. The person would need to seek out new social media tools and practices, utilizing and improving on existing platforms, and develop tactical plans and manage projects accordingly, working with the current social media deployment team to attract and engage a broader audience while providing prompt service to the existing fans and followers.
So now take the journey that will take you to your dream destination: where you can grab your dream career. And that will not be far away! Your decisions today can reap the desired results tomorrow.
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