Earn Money From Facebook: Monetization Guide 101

Facebook is the most popular social media platform in the world. With over 2.7 billion monthly active users, it dominates the social media sphere. Many people use Facebook just for fun and entertainment and to connect with their friends and family. But do you know that you can also make money on Facebook? With the Facebook Monetization policy, you can easily earn money through your Facebook page without the need for any website. It’s a simple and quick formula for any content creator out there to earn extra income through Facebook.

If you have a Facebook page with a decent following, there are several ways to monetize and earn money through it. In this article, we will discuss the best and the easiest ways to earn money from Facebook that anyone can follow.

Facebook Monetization Eligibility

Facebook offers various ways to its users to monetize their pages. However, before implementing any of these methods, you need to check your Facebook page’s monetization eligibility. 

To find out whether your page is eligible for monetization or not, follow the below steps:

1. Go to Creator Studio
2. Click on the Monetization tab located on the left-hand side
3. Select the page for which you want to check the eligibility
4. Click Apply

Once the monetization check is done, the screen will display the result using three different colors. If your screen displays a green color, that means your page is eligible for monetization. If it displays yellow color, that means your page has some issues that are impacting its monetization ability. Red color on the screen means your page can not be monetized as it has serious issues. In such a case, you need to first resolve the issues and then try again. 

Facebook Monetization Ways

Once you are done with the eligibility test, you can follow all or any of the below-listed ways to monetize your Facebook page and earn money.

1. Instant Articles

Facebook Instant Articles offer content hosting to publishers on Facebook directly. These articles load very quickly and offer Google Analytics integration with them. It means every time a user reads your instant article, it will be counted as a website visit. You can earn through these articles by revenue share. Facebook lets you keep 70% of the revenue generated through ad clicks in your articles. By putting video, infographics, and images, you can make your articles more engaging leading to more clicks and reach through Facebook algorithm preference.   

2. Paid Online Events

Facebook has recently launched its Paid Online Events, which will help businesses earn money through organizing events on the platform. With Facebook’s paid online events, you can host larger events through Facebook live and smaller events through Facebook Messenger. Businesses can create an event, set its price, collect the payments, and host the event all from Facebook itself. There are a lot of events that one can create using Facebook which includes talk, trivia, classes, podcasts, matches, meet and greets, etc. Users will be able to get 100% of their revenue collected through the paid events at least till the next year. One important thing to keep in mind is that Facebook will review your pages before enabling the paid online events feature as it is available in select markets. 

3. In-Stream Ads

Facebook In-stream ads are ad placement from Facebook in between a video. These ads are 5-15 seconds long, non-skippable video ads that appear mid-video or at least not before 1 minute into the video. These in-stream ads are just like commercial ads, but personalized. Two users might view different ads within the same video based on their interest and watch history. As a business, these in-stream ads also help you to improve your campaigns with the suitable matching of content and the ad to generate the maximum return on investment. Users can include ads of different advertisers to earn money through their stream. 

4. Fans Subscription

Fan Subscription is another good way of earning money on Facebook. It helps you create a subscription model for your page that helps you generate a recurring monthly income through your subscribers’ contribution. In return, you can offer them exclusive content and other benefits like supporter badge, personal interaction, etc. Enabling Fans Subscription on your page is quite easy, just go to ‘Creator Studio’ and select the page you want to add a fan subscription for. Click ‘Start Setup’. Agree to terms and conditions. Set up the payment account. Now, choose the benefits you want to offer along with pricing. Once you click Save, your subscription set up will be reviewed by Facebook. If it is approved, you can activate the subscription and start earning money. 

5. Stars

Facebook Stars features help you earn money on live streams. Through this, your viewers can purchase Stars and send them to you during your stream. Your fans can also send you virtual and animated gifts of different Star amounts. For every star you receive in your stream, you will get USD 0.01. One can check the total number of Stars received under the Star stats section in Creator Studio. Facebook Stars is one of the easiest ways to earn money on Facebook. All you need is 100 followers on your Facebook page to enable the Stars feature and start earning money.

6. Brand Collabs Manager

Brand Collabs Manager is the in-built influencer marketplace of Facebook. It works as a tool that helps connect creators with brands. It allows brands to find relevant creators based on their audience and interests. As a creator, you can get good brand deals for promoting branded content on your page and earn money and other rewards in return. For this, you need to create a good portfolio with your details and interests mentioned. Brands search creators to partner with through tools. Once you become discoverable, you can get good deals from brands and start earning money.  

Earning money through Facebook has never been easier. There are plenty of ways other than the above-mentioned ones to monetize your Facebook page. However, these are some of the simplest and most effective ways of Facebook monetization that you can get started with right now and start earning money from today!  

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