How to Use Quora For Digital Marketing?

Touted to be one of the biggest online destinations, Quora marketing has so much more than meets the eye. Contrary to what people believe, it’s not just a question-and-answer community but a platform with immense potential that could do wonders for your business. So including quora marketing strategy in your business can have huge benefits.

What is Quora?

Quora is an online community where people from all over the world post questions and answers. Now since Google is where all the queries of people around the world are asked, it ranks Quora very high.

Since the platform is all about getting answers, both of them complement each other. As per observations over the past five years, the number of users of Quora is only going up, and therefore, follow the given below quora marketing strategies to grow your business.

What is Quora’s significance in Marketing?

From the outside it might seem like a bland option to incorporate quora marketing strategy in your marketing strategy, however, Quora marketing is an excellent way to create organic awareness. It helps in improving a company’s reputation and one can also get to know the audience better.

The inclusion of Quora in a marketing strategy can therefore change the game for you if it is done smartly.

How to Make the Best Use of Quora Marketing Strategies?

Given below are ten ways through which you can make the best use of Quora in any marketing strategy:

Build a Good Quora Profile

Whenever one leaves an answer to a question on Quora, a portion of their bio is visible. You need to make the best use of this to establish your brand. Only the first 50 characters of your profile are shown so you need to make good use of them.

These first 50 characters include your profile name and you need to make good use of the remaining characters after you include your brand’s name. Since the bio can also have clickable links, you can use them and @-mentions as well. Therefore, building a good profile is important in quora marketing strategies.

Search and Follow Relevant Topics

Since there are a lot of users on Quora, you need to search for the relevant people and topics according to your niche and follow them. You can always check out any person’s profile and make new connections who are interested in the same things as you are.

Make the Most of Notifications

Research is one of the biggest benefits of using Quora marketing. You get to learn what people’s views are about your particular industry, and if you follow them, you get notifications about their latest answers.

Not just for people, but if you wish to follow blogs, you can directly follow its page if it’s available or just follow the author if it’s not. Further, there are options in the settings which will help you customize the frequency of the emails and notifications you get from Quora. This makes it easier to consume knowledge.

Answer Questions That will Help You

This just might be the most important step to include in your quora marketing strategies. There are endless questions on the platform but to get the best questions for you:

• Firstly, research the topic by simply searching for it on the platform which will automatically narrow the questions down.
• Secondly, make sure that the topic is relevant to your business so that you have good knowledge about it and know meaningful stats about the same to back your research.
• Look for threads that have loads of upvotes (it is a signal which displays that the questions are getting viewed by many). In such a thread, a popular answer could result in thousands of views in a day and also dozens, or even hundreds, of clicks to your website.
• Lastly, keep looking for new questions so that your answers are among the top ones in the thread and therefore get you more visibility.

Your Answers Should Reflect Your Passion

When you do answer questions, don’t do so half-heartedly. Just a couple of points on “how to find the perfect smartphone” wouldn’t do the trick. You need to include links to related blogs or content, and your answers should reflect your passion and knowledge of the topic.

Make sure that your brand’s voice comes through and depending upon who your target audience is, usage of emoticons, gifs, etc.

Network with Other Users

To get the most out of your quora marketing strategy start networking with other users. Quora is a great social media platform and should be treated as such. Never forget the importance of engaging with your potential leads as well as customers.

Being a social media platform, you can directly communicate with your audience and build relationships with them. You can even directly answer the questions people might have about your brand.

Create a Page on Quora for Your Business

The page feature can greatly help your business. You do this by firstly searching for your business’s name on the platform. If there aren’t any questions in the results, you can click on the ‘Create Topic’ option below the ‘Add Question’ sidebar on the right.

Now you can name the topic and also give it a bio. Once it is live, you can ask the Quora community to give the topic a review. Including this quora marketing strategy will help you in getting credibility for your brand and with the help of testimonials and social proof, establish your presence on the platform.

Repurpose Your Content or Reuse Previous Answers

If you have written an article that includes a lot of answers, and these answers have been provided on common questions or issues, make use of them. Dig out these questions on Quora and just share your answers there with links to your previous work.

In this manner, you are repurposing or reusing old content. You can even make a few changes to your existing content to better suit the current tone and then utilize it.

Format Your Answers Innovatively

While answering questions on Quora is mostly about the textual content, this doesn’t have to be the case. Include visuals in your quora marketing strategy such as images or infographics to help your users understand your point better.

Visuals also get more attention and if you do include an image in your answer, it shows on the thumbnail which appears beside the answer and can get you more views.

 Further, not just visuals, you can also work on how you format your answers. When it comes to textual content, you need to make it as simple as possible for the users to understand your point. A few ways to do this are:

• Using bold or italicized headings.
• Listicles or bullet points, like this.
• Hyperlinking the text.
• Inclusion of @-mentions of other Quora users as well as topics.

Monitor How Your Answers Are Being Received

Since Quora is also a social media channel, you need to monitor its progress as well, as you do with the other platforms. Being active on Quora is not enough but you need to make sure that you are marketing on quora and the time you’re spending is helping your business.

This is why you need to keep track of your ROIs of your various Q&A threads and discussions on the platform. Based on these stats only you’ll get better and your reputation will build.

Conclusion

You should never lessen the importance of anything without trying it out first. There are endless micro-communities that exist on Quora for various niches which are not just great for business but also for learning about the business.

You get to learn, engage, promote and improve your brand’s image – all from one platform. It doesn’t get better than that. So get the best out of your marketing by following this quora marketing strategy.