Impact of Artificial Intelligence on Digital Marketing

“Today, while surfing the internet, I asked Alexa to give me the update of the weather outside as I was planning to go outside in the evening. Wait! You must be wondering who Alexa is and who knows the upcoming weather. Well! Alexa is my new friend, assistant or companion, call whatever you want to call it and I bought it from one of the biggest e-commerce websites, Amazon. Alexa is the new name in the market of artificial intelligence and it is a robot who works on the voice instructions given by the user. It knows everything from your birthday to your favorite destinations to hang out.”

Welcome to the world of robotics or in the more technical language, we know it as artificial intelligence. Agree or disagree, with the ability to analyze, store and implement data; robots surround us from our phone assistant to washing machine fuzzy logic. Artificial Intelligence is the future of humankind in forthcoming centuries. So here we will understand the impact of artificial intelligence on digital marketing.

What is Artificial Intelligence?

Artificial intelligence is one of the areas of computer science which works to create human-like robots to make logical decisions which are solely based on data, unlike human beings. Artificial Intelligence uses a logical and rational approach to analyze the data to produce artificial machines or products to help in various sectors.

Artificial intelligence is a vital part of the industries from aerospace to e-commerce websites. Everything is going to be digital gradually, and in the coming years, the marketing technologies will be digital instead of conventional marketing as the internet, engulfing every market in the world as we know so far, is going to be on the peak.

Let us have a look at the areas where you can find the impact of artificial intelligence in the real world:

Entertainment Industry- Netflix Algorithm
Chatbots in Banking Industry
Brokerage Houses
Stock markets
Big Departmental Stores like Walmart, Costco etc.
Agricultural Technologies
Health care
Gaming Industry
Space Exploration
Satellites
Communication Industry
IT Sector
Weather Knowledge
Media
Training Programmes
Education Industry
Automation industry
Automobile Industry

We can not find a single industry in the world, which is not using artificial intelligence in one way or another. Artificial Intelligence is the answer to those who question the upcoming technological advancement of the coming decades. Every industry is embracing artificial intelligence without a second thought as they all know that artificial intelligence is going to be the window of a better horizon.

Characteristics of AI

Smart
Logical
Precise
Efficient
Data-driven
Effective results
Very Fast
Without Human-like emotions

Significance of Artificial Intelligence

Our day starts with the beep of the smartphone and ends with the notifications of the assignments of the next day. It sums up the significance of artificial intelligence in our mundane lives. Artificial Intelligence is dominating and influencing every aspect of our lives from news to the choice of clothes we buy from e-commerce websites.

Let us focus on the various aspects of our lives which are influenced by artificial intelligence:

Social Media

Twitter and Facebook notifications
Instagram Stories
Blogs and Website recommendations

Virtual Assistants

Siri-I-phone
Tesla Self-driving Car
Google Assistant
Chatbots

Communication

Whatsapp Status and Notifications
Email Marketing
Smart Replies in Gmail
Gmail Filters

Online Shopping

Product recommendations
Map directions
Music recommendations on YouTube

Digital marketing

Marketing is the technique to present things in a way to attract customers to buy products or services. Marketing has been done since ancient times as per the history of humankind but in conventional methods. We have bridged the distance between the dark age to the internet age so far in the advancement of technology. The improvement in scientific and technical sectors have changed everything around us in a significant way.

Digital platforms have changed the way of marketing in a three-sixty degree way by changing the rules and terms of marketing platforms.

Digital Marketing has travelled a long way to come from print media to social media platforms. Today, everything we buy or perceive on the internet while surfing it is the result of digital marketing. The effect of marketing is the same, but the ways to get that effect on business has been changed significantly by using digital marketing techniques. Just try to search something on the web browser search bar and BOOM! You are drowned with the advertisements related to that particular product until you buy it.

Digital marketing is done in various ways by using so many techniques, but here are some of the most important things done by digital marketers to attract customers from multiple strata:

Email Marketing
Content Marketing
Affiliate marketing
Social Media Marketing
Pay Per Click Marketing
Search Engine Marketing
Search Engine Optimisation

Digital Marketing covers different platforms on the internet from emails to search preferences to curate the likes and dislikes of the customers following their choices.

Advantages of Digital Marketing:

Digital Marketing is reaping the benefits of penetration of the internet among masses by covering as many as age-groups people present in a specific area at a given time. Let us take a small tour to the advantage of digital marketing over conventional marketing techniques:

More powerful Approach
More impactful
More Cost-Effective Approach
More Accurate Targeting of Buyers
More Powerful Reach
More Access
More adaptable Approach
More Consumer-Friendly
More level-playing field
More flexible

Digital Marketing beats conventional marketing in everything from accessibility to flexibility of Approach taken by the different industries to contact with their targeted customers. Digital Marketing is the new platform for the upcoming advanced industries in the age of artificial intelligence or robotics.

Impact of Artificial Intelligence on Digital marketing

Artificial Intelligence is revolutionizing every industry and platform with its efficient and effective time-bound delivery to the end-users. Artificial intelligence in digital marketing has many advantages and is making such a profound impact that it is too deep to ignore.

Let us analyze the impact has been made by artificial intelligence in digital marketing:

How AI is Shaping Digital Marketing

The use of artificial intelligence across various social media platforms to increase the reach to end-users is mind-blowing if it is presented in numbers or data. From Facebook to Twitter, every social media platform is reaping the benefits of artificial intelligence by different methods. All these platforms are using the user’s data to make the best possible search recommendations for the customers. From a user’s age to demography is used by the different platform to make results based on users preferences. All these collections and analysing of data is done by the artificial intelligence algorithm in a fraction of seconds.

Transformation of Entertainment Industry

Nowadays, the entertainment industry is using artificial intelligence in various ways from recommending your favourite songs to using virtual reality. Netflix and Amazon are two major video-on-demand platforms which provide myriad options for the viewers. Both of these platforms take the help of artificial intelligence in curating the preferences of users by using the search history of users. Artificial intelligence does wonders when it comes to predicting the moods and choices of millions of users across the world. Here comes the role of artificial intelligence in digital marketing of these platforms.

Improved Return on Investment

Artificial intelligence improves the user experience by leaps and bounds when compared to humans which converts the leads into real-time customers. Artificial intelligence gives the enhanced and enriched experience to the user and influences the choices of the same.

Enhanced User-Experience

Starbucks Barista Chatbot
Siri
Alexa
Google Assistant

Personalized recommendations

Artificial intelligence made algorithms in the giant search engines are changing the way of collecting and analyzing data.

Artificial intelligence technology tracks the customers’ preferences, buying behavior and habits. All these insights help in making efficient algorithms based on products and services that their customers may be interested in.

Knowledge of the buying habits of your customers can help in weaving a more effective and efficient marketing strategy. By doing the same, you can promote the following choice of customers.

Artificial intelligence technology uses far quicker and effective digital marketing and data analysis strategies when compared to human beings. Amazon uses AI-powered recommendation engines to provide personalized suggestions. Personalized recommendations play an essential role in improving sales and revenue growth.

Some Insights into Statistics

It is estimated that the AI market is going to grow to a $190 billion industry by 2025
Across the globe, spending on cognitive and AI systems in 2021 will reach $57.6 billion
AI services by 2019 will be used by 40% of digital transformation initiatives
75% of the commercial enterprises’ apps will use AI technologies by 2021
Most economic benefit from AI by 2030 will be reaped by China, and North America will follow
80% of sales and marketing leaders have used Chatbot software in their customer experience or plan to do so by 2020
Top-performing companies are using AI for marketing as compared to their peers (28% vs 12%)
AI for personalisation is preferred by 71% B2B Marketers
63% of the marketers are going to use AI technologies for the identification of trends

All in all, we can say that the future of artificial intelligence is going to revolutionize the digital marketing world completely. Artificial intelligence and digital marketing, both are the products of the internet era and both of these complements each other comfortably.

We have built a strong curriculum for digital marketing courses by our industry experts which helps you in coping up with present day technological advancements.

“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.” — Ginni Rometty