Learn Facebook Ads in 10 Easy Steps
Lately, Facebook as a social networking platform has been pretty neglected. Maybe because of the rapid popularity of Instagram and the established professional networking platform LinkedIn. However, it is not without its advantages. Even though the older generation has now taken over as the younger has proceeded to Instagram, it still has a lot to offer. One such feature is Facebook Ads.
What are Facebook Ads?
Even though it can seem a bit intimidating to beginners or small businesses, if carried out smartly, Facebook Ads can help you in getting a lot of business. With over 2.3 billion active users, it has the highway number of users on a single platform. This is what makes it important and a powerful tool to harness for your marketing strategy.
Ads are all about knowing your target audience and making sure that the ads are placed in a way that it reaches them. Marketing it all about connecting with your audience and Facebook Ads can help you in getting the job done. There are a few steps which can guide you through the whole process of using these ads to better your marketing strategy:
Why Facebook Ads?
- Delivering to your target audience
- Get your audience using multiple factors – location, interests, demographics, etc
- The advanced targeting options always get you the results you want
- Always get the latest features and tools in digital advertising
- If you use paid advertising, it’s a win-win for the business as well as the consumer
10 Steps to Learn Facebook Ads
1. Create your Facebook page
Even though it isn’t required to have a page in order to use Facebook Ads, it does make it more effective. This is because a Page is designed to help businesses out in amplifying their voice and getting more clients. In addition to Facebook Ads, you get a lot of other tools as well which will be very helpful.
2. Set-up Your Account with Facebook Ads Manager
When you set up a Page, a Facebook Ads Manager is set up on its own. This tool helps you in customizing your Facebook Ads account. You can set up the account to resonate with your business, and customize the time zone, payment methods, spending limits and currency.
3. Know your Objective
This is imperative for anything that you do. And so is the case with Facebook Ads. It becomes even more important in this regard because you need to have a specific objective in mind. If this is not hashed out well, it will affect the Ads and how they’ll turn out because it won’t hit the spot and seem vague.
4. Know your Competitors
You always need to be aware of your surroundings. This means that you need to stay updated on what your competitors are doing or avoiding because it helps you in creating content as well. Facebook Ads have proven to be very effective in broadening your reach, therefore, you can never really have enough information as there is no full-proof formula. So the more you learn, the better your Ads perform.
5. Select your Audience
This is arguably the most important part in the whole process. Knowing your audience comes after selecting your audience. In a marketing strategy, all the content is created keeping your target audience in mind. And because Facebook Ads are very specific, they work well only when you have a target audience in mind.
6. Choose an ideal format for your Ad
How it looks will be how it will be perceived. When your audience comes across your ad, they should immediately be drawn in or at least they should find some element that piques their interest. There are many options to choose from, such as whether the format should be in the form of a slide show, carousel, single-image ads or others.
Facebook Ads are very diverse and therefore, you need to make decisions based on the preferences of your target audience. So make sure you put in the required research time before publishing any ad.
7. Make attractive Ads that Convert
Your text and visuals should complement each other and not stick out jarringly, this is vital when it comes to Facebook Ads. Many times, it is catchy phrases or visuals that draw in the audience. Don’t forget to include your value proposition in the visuals and make sure that the landing page has a high convert rate.
8. Design your Ad
It cannot be stressed enough that the base of every decision that you make for Facebook Ads is your target audience. Your design should be such that it immediately connects with your audience. The design part is not only essential for ads, but it also represents your brand or the image you want to put across. Make sure it’s a good one.
9. Keep track of your Ad’s performance
Your ads manager has all the insights and statistics you might need to up your game. Just go to the Ads manager and under ads or ad sets, click on view charts to see how well your ads are faring. This Facebook Ads feature is extremely valuable because with its help, you can make changes to your existing ads and also gain perspective for the future.
10. Repeat the process
This is the tall and short of it. The next time you create an ad, you follow the same process and only get better at this every time. Facebook Ads is not some great mystery that you need to decode but just a means to an end. Just like math, the more you practice and learn from your mistakes, the better you get.
Conclusion
Advertising is an integral part of any marketing strategy. Facebook Ads have time and again proved their worth because of the highly specific results that they deliver. You just need to have your audience in mind and Facebook has stated that they have been successful 89% whenever target campaigns have been carried out.
The platform is highly flexible when it comes to delivery because it is effective irrespective of whether the audience is old or you’re targeting someone new. It has advanced targeting options that always hit the spot which is what make Facebook Ads so effective and reliable. Not only this but they are continuously updating their tools and features to give you the best experience and a more flourishing business.
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