Learn Google Ads in 10 Easy Steps

Business is generated only after awareness about the same has been created. There are endless ways by which awareness about the countless products/services in the market can be generated. Google Ads is one of the most effective ways out there. The power that Google wields, with more than 2.3 million searches per second, is massive. Being able to harness even a little bit of that can do wonders for any business. It helps in getting a very specific audience to your website or other channels. Getting such specific leads helps in increasing sales and making sure that they keep coming back for more.

What are Google Ads?

An online advertising platform, Google Ads is just a means to get more traffic with the help of keywords and cookies. Companies actively invest in google ads so that they could get more buyers as they click on the ads and are directly routed to their websites. And with every click that somebody makes, Google makes money. These ads can be placed in both places, the main Google search or on other websites, apps, etc. The pricing is based on a pay-per-click model. To have a good and flourishing business, you need to take the help of Google Ads to effectively advertise your products/services. Given below is a list of steps that will help you in getting started so that you can make the maximum use of this platform.

10 Easy Steps for Google Ads

1. Create Your Google Ads Account

An account on this platform will help you in reaching out effectively to your target audience using texts and images in creative ways. This works in the way that whenever someone enters keywords in the Google search bar, your ads pop up, and then the customer is inclined to view it first. This is because of the amount of trust people have in the search engine, they tend to go with what it exhibits. So if your ad is among the top ones, chances of it getting clicked on automatically increase.

2. Select Your Objective

Google Ads is a marketing strategy just like SEO. These two are currently helping businesses bring in more traction than anything else. However, Google Ads is faster than SEO. If used smartly with good placement of these ads in the required places in campaigns, they can help you in getting to the top spot in rankings pretty swiftly. Its most salient feature is that it gets you connected with your target audience faster and successfully as well.

3. Discover Your Ideal Audience

Whenever you have to come up with a marketing strategy, the first thing is always knowing your target audience. You need to know who you’re selling to create a strategy that will resonate with them the best and therefore, convince them to buy your products/services. When creating PPC (pay per click) campaigns, you need to know your audience pretty well so that you can determine which ad should be placed where and at what time.

4. Conduct Keyword Research

If you’re thinking that Google Ads is easy on the pockets, think again. It is not cheap and therefore, you should research well before choosing the keywords. You don’t just want traffic for your website but potential buyers. You need to come up with a subset of keywords that have a high ROI. Research is key.

5. Write Exclusive Ad Content

Ad copywriting is not an easy task. Not only do you have to do a lot in a limited amount of words, but you also have to make sure that they are entertaining and convincing at the same time. Moreover, you have to make sure that it gives all the necessary details.

6. List Out Result-Oriented Call-to-Actions

It is important to have a leading call-to-action included in the Google Ads. This will let the buyers know what they need to do if they like a particular product, what is the process. This is an essential part of a marketing strategy as this is only simplifying things for the customer.

7. Know Your Competitors

This is important because then you can plan your strategy accordingly. When you know your competitors, you can get insights into what their google ad strategies are and how they are faring against you in the bidding. Therefore, always know your competitors and make sure to have a functioning knowledge of their strategies.

8. Plan Your Google Ads Budget

Planning is always encouraged, no matter what business you are in. When working with Google Ads, this becomes even more important because as mentioned earlier, they are not cheap. You need to plan accordingly and finance it in a way that doesn’t empty your account. Further, this platform also helps you in keeping a track of how well your ads are performing. So if some ads are doing better than others, you can always create more along the same lines later on. You can even make changes to the ones that aren’t working as well as you had hoped.

9. Implement Conversion Tracking for Better Results

You can use a conversion tool for free to gauge how exactly the interaction between your Google Ads and the audience unfolds. You can determine what works with them and what doesn’t and basically, it helps in understanding their preferences better. You can know whether they purchased your product, signed up for that newsletter, and so on.

10. Make Sure You Test Everything

This is always helpful as it can tell you what is working or not working with a particular Google Ad and you can make the required changes before even putting them out to the public. It also helps in saving you money, which is always a bonus.

Conclusion

Google Ads is not just an extremely helpful platform for businesses but a pretty tricky one at that as well. You can go in thinking that it is sure to work but just end up investing heaps of money into it and end up with no returns. The above steps will help you in many ways to make sure that this doesn’t happen to you. But always think it through before investing.

Having said that, when it works, it works well. So make sure to find the right balance and do what is best for your business. It generates quality traffic when it works well and the conversion rates are pretty high. You can reach millions in seconds and that’s what makes it worth it.

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