Mad Over Marketing: A Case Study of One of the Most Influential Advertising Agencies of Our Times
“ The good, bad, and ugly of advertising. We applaud the best, and make fun of the rest!”
This one statement is a constant on all the social media handles of Mad Over Marketing (MOM). It is a Media and Advertising company from India that talks about all things marketing- growth hacking, brand strategy, advertising campaigns, and much more.
Over the years, MOM has steadily grown to be one of the top names in the media and marketing industry. They stay true to their word when they say that they talk about the good, bad, and ugly of advertising. It is safe to say that MOM is a haven for all marketing aficionados, both literally and metaphorically.
MOM: The Beginning
Mad Over Marketing is the brainchild of Siddhant More, an alumnus of XLRI Jamshedpur. It is said that the idea began with a group of five friends in a hostel room, on the night of a college fest. The founder was then a student at XLRI and a marketing intern at ITC. Siddhant More says that MOM began as a harmless, fun idea that aimed at sharing the team’s love for marketing and advertising.
MOM was founded in 2012, and its journey began in the form of a Facebook Page where it started posting about marketing campaigns, advertisements, and the marketing strategy of major firms.
Fast forward to a year later, the Facebook Page started gaining traction purely because of the fun-filled content. The growth of Mad Over Marketing as an organization is full of ups and downs.
But the efforts, research, and strategy of the firm paid off when the founder, Siddhant More was listed in the Forbes 30 under 30 list. Today, MOM is on a mission to educate and engage the masses with entertaining, yet, value-driven content.
MOM: The Present
Currently, Mad Over Marketing is the biggest name in the country when it comes to media and advertising. The brand has grown consistently well on all social media handles.
In the first year of its Facebook Posting, MOM grew to 10k followers. Since then, there has been no stopping in the follower acquisition journey of Mad Over Marketing. The brand has a formidable presence on all prominent social media platforms.
Facebook:
Today, Mad Over Marketing has a whopping 1.5 million followers on its Facebook Page. Every post on the page has an average of 1000 likes and over a hundred shares. The page is famous because of the sheer value that it provides to its audiences in terms of education, entertainment, and more.
The content on the Facebook Page is a mix of visual and textual content, usually pictures with captions that talk more in detail about the context. Its growth on Facebook is no small feat, given its consistently high engagement rates and fiercely loyal audience.
Instagram:
Instagram is where the majority of follower acquisition of Mad Over Marketing takes place. Their page on Instagram is steadily growing and nearing a million followers, with 980k followers currently engaging with the page.
MOM’s brand strategy is simple- it plays safe with the visual effect. The color scheme of the Instagram Page is a steady pattern of turquoise and white, every post being watermarked with the logo of the brand.
They consciously chose a neon turquoise color for their page as it creates a distinct identity that can be easily remembered.
Twitter:
The major presence of MOM is on Facebook and Instagram, with the Twitter handle nearing 20k followers. It is currently at 18,800.
Philips is advocating for self-care and self-love because only when you take care of yourself, can you take care of your loved ones.
The #KhayaalRakhna campaign spreads awareness and promotes mental wellbeing, for after all, mental health is as important as physical health. pic.twitter.com/i8HbwAwakn — Mad Over Marketing (@MadOMarketing) June 25, 2021
The posting on all three platforms is consistent, with the color scheme and post concept kept constant.
Spotify:
The best offering by Mad Over Marketing is their podcast series titled “Let’s do Shots” with Siddhant More.Each episode is fun-filled, entertaining, and educational at the same time. The length of each episode is 4-8 minutes, which works like a charm, given the short attention span of today’s audiences. Some of the best episodes are:
- Fairness Creams
- How Spotify Changed the way we listen to music
- How Starbucks functions as a bank
… and many more. The podcast is like a goldmine of content for aspiring marketers!
Pro-tip for those who are going for marketing interviews: Listen to the mad over marketing podcast here.
Email Newsletter:
The email newsletter of Mad Over Marketing is a recent launch. The newsletter, known by the name “chitthi”, talks about quick snippets and sneak peeks into everything related to the world of marketing and advertising.
Though the newsletter is relatively new, it is a hit among the masses, according to the mad over marketing team.
Source: Mad Over Marketing
What makes MOM stand out?
Mad Over Marketing is highly aware of its vision and mission. It is not one of those organizations that jump on the bandwagon to promote every “viral” instance or post. The reason why MOM is so popular is that the content is refreshingly original. Yes, they talk about other brands, but they give it their own perspective and character.
MOM engages with its audience on Instagram using a series of story posts. They are a master of Instagram engagement. Their content never has any jargon- everything is explained in layman terms, so simply that even a child can understand what they’re talking about.
The simplicity, consistency, and value-adding quality are what differentiates MOM from all its contemporaries and competitors. Some really engaging content that MOM has produced involves:
- Give us a song lyric and we will name a brand for it
- Give us a brand and we will name a song for it
- Marketing and Ad Jingle Quizzes
The Future Ahead
MOM is growing by leaps and bounds every day and has no intention to stop. Siddhant More, the Founder of MOM says that the primary focus in the coming years will be on producing video content and educating as many people as possible about marketing.
From talking about other brands and their campaigns to working with brands to becoming one of the biggest brands in the country, the journey of MOM is highly inspiring. You can look forward to more quirky content by MOM by following all their official handles!
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