Queries of Digital Marketing Beginners Answered: Here is All You Need to Know
Relatively a new field, even though it has been around for quite some time, digital marketing continues to intrigue but mystify people at the same time, especially beginners. Since it is still a somewhat novel concept, naturally certain questions always crop up whenever one mentions digital marketing.
Today, we’ll be answering many such questions to give clarity to all those who actively seek the answers. By the end of this article, we hope that all our readers will have a good idea of what digital marketers do, how they do it, what’s the scope, why is it so popular, how is it better than certain profiles, and so on.
#1 Why should one do Digital Marketing?
Digital marketing refers to the use of digital forms of media to market products or services. Now since most of us spend a major part of our days scrolling on our phones, mostly for the sake of it, you can only imagine the impact digital marketing can have on people – if done correctly.
As a beginner, fresh out of school, or even a graduate who is looking for something new to explore, digital marketing might just be your calling. This is because the digital marketing umbrella is pretty massive.
By this we mean that should you choose to pursue it, there are a number of different areas you can study. From writing to analytics to website production, you have numerous avenues awaiting to be tried. You can easily hone in on one or more later, as per your interests.
#2 What’s the Scope of Digital Marketing?
The first thing you do, whenever you hear about a new brand or the launch of some product, is Google it. This is the scope of digital marketing. Leveraging the curiosity of people, coupled with the fact that they Google as the information source for all their queries.
With the help of the best digital marketing practices and technologies, businesses can reel in their audience and increase their sales. By helping them in reaching their target audience and establishing a viable online presence, the online form of marketing has endless businesses globally.
Further, the best part is that it’s not just highly effective, it is also cost-effective. This is what makes quality digital marketers priceless – the great return on investment (ROI) they bring.
#3 How much does a Digital Marketer Make?
Salaries are very subjective. On average, a digital marketer in India is making 8 lakhs per annum. But like we said, this is an average. Usually, salary is based on the experience that that candidate in question has.
But there are exceptions to this role. And this exception is even more widely received when it comes to the digital marketing industry. If you have exceptional skills and impress your interviewers with your skills, even beginners can make quite good money.
As per the norm, digital marketing freshers make between 3-4 lakhs per annum. An executive who has around the same experience (0-3 years), makes around 5 lakhs, and the post above an executive is the managerial position.
These are just rough figures and it’s all variable, of course, depending on your skills, dedication, and passion. Essentially, what you bring to the table.
#4 What are the Different Kinds of Jobs you can Expect?
One of the best things about digital marketing, and what sets it miles apart from any other profession, is the number of opportunities that it comes with. People who pursue this field are literally spoilt for choice because of the numerous options.
No matter whether you have a creative bent of mind, or are a coding wizard, a social media enthusiast, or just love managing things, it has something for everybody. All you need to do is look and you will find.
Some of the top profiles that are very much in-demand these days have been listed below:
- Digital marketing executive/manager
- Brand manager
- Content developer
- Social media manager
- SEO specialist
- Web designer
- Email marketer
… and so on.
If you pursue digital marketing and then end up having an affinity for anyone digital marketing channel or even more than one, you can always study it further. Getting a specialization will help you in mastering your chosen field and making the best use of your skills.
#5 Why are Digital Marketers in such Demand? What makes it Better than some Other Job Profiles?
The fact remains that without the right marketing, no business can prosper as they won’t be able to get to their audience and sell their products/services. All over the world, digital marketers fill the top position in job rankings.
It is due to this fact that there has been such a spike in the number of digital marketing courses and institutes everywhere. Each year, the amount being invested in the industry is only rising as their demand increases. As the demand is increasing, so is the supply.
What makes it better than other job profiles is its accessibility. You can become a digital marketer without having to enroll in some reputed university and paying tons of money. But you need to have the drive and dedication to make a career in this field as well.
Further, you can start earning pretty early as it doesn’t require as much time to complete as most of the degrees or even diplomas out there. If you have the skills and certain work samples that prove that you can get the job done, you can easily get work.
#6 How does Freelancing in Digital Marketing Work?
If you have the skills and some good networking skills, you can make good money working as a freelance digital marketer. Moreover, you will be your own boss and work according to your schedule.
The best part about being a freelancer in this field is that you get to choose what you wish to work on and this not just helps you in putting your skills to use but also expands your knowledge. You get to have firsthand experience and get better with each client.
Also, not to forget, if you do good work and deliver quality results for your clients, you are building your personal brand. As you grow and learn, this brand only improves and you get more and more clients.
Final Words
There is no time like the present to get into this field. What with pandemic and continuous lockdowns forcing us to stay indoors, this time can be spent learning new skills, and what’s better than the ones that can help in landing a job in the most sought-after profile globally?
For more such content, don’t forget to go over our Blog section. Further, you can also check out the various digital marketing courses that we offer and take your first step towards becoming a digital marketer.