Salaries in Digital Marketing Field in India – 2024

Not only does the digital marketing industry have endless opportunities for people from all walks of life, but the pace at which one can grow is tremendous. And with pace comes a consistent rise in salary, so the question this raises is – how much can digital marketers make?

How to Become a Digital Marketer?

Becoming a digital marketer is a simple task but not necessarily easy. While it is non-technical and one can master the basics pretty fast, you need to have determination and patience to become an expert in digital marketing. 

You don’t even need a degree to pursue digital marketing but if you do have one, it’s a point in your favor only. The first step is to master the fundamentals of digital marketing and learn all the key tools required to up your skills. 

Once you have done that, you start a blog and build a portfolio that you can show your potential employers. You can start freelancing and keep looking for jobs on the side or just continue with the former. 

One of the most important things to remember when building a career in this field is that you continuously need to stay updated about the latest trends and technologies. Further, keep networking with other professionals in the field to keep improving your skills. 

How much do Digital Marketers Earn in India?

To provide you with a clearer picture of the salary trends in the digital marketing industry, we have listed the most popular job profiles and the salary range they come with. 

Digital Marketing Manager

A digital marketing manager is required to manage the various channels of digital marketing for a company such as content marketing, email marketing, etc and make sure that all are functioning in sync and performing well. 

Digital Marketing Manager Salary Range: Rs 4,00,000 – Rs 18,00,000

SEO Specialist

Since it is one of the most effective channels of digital marketing, this job profile is highly in-demand and the ideal candidate should have experience handling on-page and off-page SEO and a good knowledge of SEO tools such as SEMrush, Google Search Console, etc.

SEO Specialist Salary Range: Rs 2,20,000 – Rs 15,00,000 (Exceptional cases)

Social Media Marketing Manager

The ideal candidate for this profile has great people skills which reflects in their work and can carry out successful social media campaigns. They are required to have a sound knowledge of the different platforms and also monitor and optimize the campaigns.

Social Media Marketing Manager Salary Range: Rs 1,50,000 – Rs 10,00,000

Content Marketing Manager

This profile seeks candidates who are creatively inclined and churn out quality blogs, videos, podcasts or basically any content that can help the company in reaching its target audience. They’re responsible for increasing brand awareness and improving customer experience.

Content Marketing Manager Salary Range: Rs 2,00,000 – Rs 20,00,000

Pay Per Click Analyst

This is highly in-demand since the candidate is expected to get profits that are equal to the money invested or more than that. They first expand the business using organic traffic and then eventually take the help of paid advertising as well to widen their reach. 

Pay Per Click Analyst Salary Range: Rs 2,50,000 – Rs 6,00,000

Factors on which Salary depends:

The salary of a digital marketing professional depends on a number of factors. The primary deciding factors have been listed below:

Experience

Just like any other industry out there, experience matters in the digital marketing industry as well. Your salary in digital marketing will depend on the number of years you have worked as a professional. 

However, a digital marketer who has, over the years, worked in only one specialization, say social media, cannot get a higher paying job in some other profile, say digital marketing manager, based on the years spent working as a social media specialist.

Skills

The more the number of skills you have in your repertoire, the better digital marketer you are and the better salary you get. Further, these skills also determine the salary you’ll be getting. 

This is one of the most distinct features of this industry. More than experience, skills and expertise are valued. This is why it is easy to get into this field, provided you know your way around the block.

Moreover, if you know how to carry out a full marketing cycle, from audience targeting to conversion, you will be compensated accordingly. 

Nation

Even though the work of a digital marketer can easily be done online and from anywhere, salary for a digital marketer also depends upon where you are residing – your country.

For instance, digital marketers working in the Us are earning way more than those working in other countries. Also, there are differences in pay within countries as well. Crowded cities pay better than smaller cities and rural areas. 

Job Profile

As you move up the ladder, the salary in digital marketing naturally increases as do your responsibilities. For instance, a person in charge of a team will get paid more than someone who is working on their own.

Further value is added to marketing professionals who can combine traditional as well as online marketing, using their experience and skills, and get paid more as they are valuable.

Results

This is another common factor and another thing that sets it apart from traditional marketing. This is because when it comes to online marketing, everything can be measured. 

When a campaign is carried out and it is successful, the ROI and the profit margin will speak for themselves. If monetary value is added to your work in the way of profits, it proves your value to the company and you can get compensated for it.

Reputation

A lot can depend on your reputation and one of these things is your salary. If you have been working in the industry for a while now as a freelancer or full-time, you can leverage that to get a better salary as a digital marketer.

When we talk about reputation, we are talking about your personal brand that you have established as a professional. Marketers who have credibility and are respected in the field can get a higher salary if they request for it.

Conclusion

The numbers that we have mentioned above are not fixed. These salaries for digital marketing keep constantly changing and vary from person to person. They depend upon your expertise, reputation and never say die attitude which will help grow the company.

But the icing on the cake, when it comes to this field, is the flexibility of location that it offers you. You can easily work from anywhere and make the same amount, even more depending on your skill. It doesn’t get better than this, so make sure to keep working on your skills every day and land the job of your dreams. If you want to know more about digital marketing, you can reach out to us.

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