Scope of Digital Marketing and its Profiles
When any one wants to take up a course, the first thing which comes to mind is scope of the course and job profiles which are currently offered in the industry. Here are a few insights about digital marketing and its job profiles typically offered to the digital marketer.
Because of fad style and iPod generation, everyone doesn’t have time to search what they want physically, due this a digital revolution has hit the industry with a lot of opportunities, adding to the point recently policies made by the Modi Government’sMake in India program and digital India has changed the shape of digital marketing. Presently India need 1.5 lac new digital marketing professional by 2016 which has been a positive for unemployed youth in the country.
As we see the usage of internet and electronic graduates has increased significantly, because of this people have become intelligent and have each and every source of information. Significant growth of online media and social networking sites has given an extra edge to the marketers to interact and engage the audience which turned traditional marketing into digital marketing.
Here is a snapshot of digital marketing profiles which are currently offered in the industry with salary ranges.
- Analytics Manager
- Content Marketing or Content Manager
- CRM and Email Marketing Manager
- Digital Agency Account Manager
- Content writer / Copywriter
- Digital Director
- Digital Marketing Manager
- E-commerce Manager/Studio Manager
- PPC Search Manager
- Search Engine Optimization Manager
- Social Media Manager
Analytics Manager
The role of analytics manager is to summarize the data and the insights to make appropriate and strategic decisions for the company. The tasks of an analytics manager typically include generating data and information on past records and accounts of the company. Analytics manager also ensures that data and information of the company are up-to-date and develops strategies in order to increase revenue.
According to payscale.com the average CTC offered to an analytics manager is around 12 lakhs per Annum.
Content Manager or Content Marketing
The role of content manager is to manage all contents related to the website. Content manager ensures that content and articles of the organization will be updated and posted on time.
According to payscale.com the average CTC offered to a content manager is around 4 lakhs per annum.
CRM or E-mail Marketing Manager
The role of CRM or E-mail Marketing Manager is to manage customer retention, organize segmentation and personalization strategy. Email marketing managers have to take on an email campaign from crafting to delivering the emails to the inbox of the clients, if it is not delivered and not opened you need to analyze it and accordingly frame the strategies to achieve the customer retention.
Typical Customer Relationship Manager CTC starts from 4.5lacs per annum.
Digital Agency Account Manager
The role of digital agency account manager is to work with a team of digital experts and work across all aspects of media planning and media buying in digital space. Working on the cost cutting and effective ad campaigns within the budget in digital spaces.
Digital agency accounts manager average CTC would start form 5 lacs per annum.
Content writers/copywriters
The role of content writers is to have a thorough knowledge of standard writing and unique content. Nowadays the most powerful tool in advertising is all about content. As a content writer you need to take on copy write issues so that you gain advantage over copied content.
Writing articles on the topics, building stories on words and conducting research on topics.
The average CTC for content writers would start from 2 lacs per annum.
Digital Director
The role of digital director is to work with the digital team, help them to define and recommend the approach of digital projects for execution. You play an advisory role on client engagement and also serve as digital strategy advisor for both teams and clients.
You serve as a leader in aligning digital marketing strategies to meet business goals and objectives.
The average CTC for a Digital Director would start from 12 lacs per annum.
Digital Marketing Manager
The role of digital marketing manager is to plan and execute all web activities like SEO, SME, Marketing database, social media, display advertising and email marketing. You will be responsible for measuring and reporting the performance of all digital marketing campaigns and checking with ROI. You should identify trends and insights and optimize spend and performance based on the insights.
Utilizing strong analytical ability to evaluate end-to-end customer experience across different channels and customer interaction sites.
The average CTC of Digital Marketing Manager starts from 4.5 lacs per annum.
E-commerce / Studio Manager
The role of E-commerce / Studio Manager is to take care of product shoots, online ads, Ad film making and pre and post engaging with the audience. You will be responsible for conveying a consistent brand image that attracts the customers by framing sales strategies on the web.
The average CTC of an E-commerce/studio manager would start from 1109057 lacs per annum as per pay scale.
PPC Search Manager
The role of PPC Search Manager is to manage the strategy and setup of all paid campaigns.Measure and optimize the paid search marketing using vendor-specific dashboards, Google Analytics, google ad words and marketing analytics reports.Research and test the partnerships with new clients to expand reach and/or lower the cost-per-acquisition for each and every campaign.Crafting landing pages and lead generation forms for our content to distribute through relevant paid programs. Being a PPC search manager you need to update recent trends in online channels and online media to have a better understanding of how to design a campaign.
The average CTC for PPC search Manager would be in 3 to 5 lacs per annum.
Search Engine Optimization Manager
The role of Search Engine Optimization Manager is to manage both one page and off page SEO of a company. Collaborating with content marketing team and blog contributors to create high-quality content around important topics and highly search topics and relevant terms.Manage and improve the organic search engine performance and setting up goal based on click through rates, traffic, and conversions.
The average CTC of a SEO manager is around 3.5 to 5 lacs per annum.
Social Media Manager
The role of a social media manager is to manage and build the image of the company through social media profiles and its presence. Managing social media like Facebook, Twitter, LinkedIn and other channels. Creating content about the brands, monitor and engage in relevant social discussion and spreading word about your company, competitors and the industry. Running social promotions and campaigns regularly. Tack, measure and analyze the report on social media ROI.
Recently social media engagements have been hit with a new technique called gamification. Gamification is a technique where you need to engage the audience through a unique game or any sought of collateral which supports that. Being a social media manager you need to study about gamification which could help you to gain an advantage over others in the same tract.
The average CTC for a social media manager would start from 3.5 lacs per annum.
From the above facts we can really say that there are more opportunities in the digital marketing field, get ready, identify your potential and skill required for the digital field, grab this opportunity and be a digital marketer. Are you an aspirant of Digital Marketing Course and struggling to find the caliber institute in Hyderabad? Join Simpliskills Certificate Course in Digital Marketing (CCDM), which is specially designed to cater the industry need.