Switching to a Digital Marketing Career from Graphic Designing
Graphic designer, to the layman, refers to someone who has the brilliant ability to create art on any platform – in today’s context, the online medium stretches their imagination to produce visuals that’ll take your breath away.
If you’re a graphic design whiz, either working for an organization or as a professional freelancer, you’d know your way around Photoshop, Illustrator, Corel Draw, and more. While bursting with creativity, ideas, and concepts, accompanying your existing skills with marketing, branding, and strategizing across digital platforms gives phenomenal results. Marrying creative knowledge with planning, scheduling, and executing gives you massive power to move up the ladder in the creative industry, as nothing is stopping you!
The buzzword Digital Marketing, especially in the present times, has gained massive importance with every individual embracing the skills of what it takes to make it or break it in the Digital world.
Let’s say you’re editing a photograph – you first understand the image type, source, color patterns, and the core message the photo wants to convey, to name a few components that go behind the rigorous process. It is nothing but establishing a structure or blueprint of your operation, backing it up with ample research and study – which happens to be one of the critical functions in the digital marketing process.
So, why is a robust knowledge in the intriguing world of Digital Marketing essential for a bright future as a Digital Marketer who is also highly skilled in designing? Here’s why a career transition is a key to your growth, as a highly-skilled individual –
1. Creativity + Strategy = Success!
Being a professional for creative ideation, execution, output, streamlining the same with efficient and carefully structured digital marketing tools will produce massive success. As a digital marketer, domain knowledge of –
- SEO and SEM
- Paid marketing
- Email marketing
- Affiliate marketing
- Social Media Marketing
gives you an edge over your peers in the domain. A career in digital marketing boosts your existing creative knowledge and directs you to a path to channelize your far-reaching abilities, absorbed as a digital marketer.
2. Career Growth
Digital Marketing can mean multiple things to multiple creators, strategists, media planners, and account managers. As a designer transitioning towards making it big in the stream of digital marketing, a significant career enhancement you can expect is recognition and consideration from all teams – be it creative, strategy, or client servicing teams, to name a few! Appreciation for talent and potential gives you just the right push towards achieving your career goals.
3. More significant projects and increased scope
Favorability from growing brands, established ones in the market, clientele, and even your organization’s management has the potential of landing you massive projects that could act as a catalyst to transform your career trajectory! With an eye for design and the skill to market branded content, acquired from digital marketing skills elevates you to a position where your skills, thought-process, and designing input for better communication are in absolute demand.
If you are primarily a professional freelancer, thinking of pursuing digital marketing as a career choice, this is the right call. Today, a booming freelance industry demands you to have a comprehensive skill set, over and above just a particular specialization. Brands are swaying towards picking professional freelancers who have the credentials to offer end-to-end digital solutions. Therefore, strong fundamentals in digital brand strategy, brand communications, and existing skill-base in graphic design expand your scope as a 360-degree solution provider!
4. Bigger Money!
Better accessibility, devising plans, and solutions for your clientele consistently, guarantees you the ultimate fruit of your hard work – ROI! A satisfactory return of investment of your monetary and non-monetary inputs into the field within just a few months starts in the challenging world of digital marketing. The prospect to rake in more money within a short duration of picking up digital skills is an attractive incentive for any designer to expand their horizons to accommodate more over-arching expertise to draw in a broader audience.
Quite obviously, bagging bigger and grander clients is a significant success in itself, especially when they want their content, digital landscape, visuals as well as strategic blueprint made by you! It further leads to:
- References
- Networking potential
- Association with more meaningful connections
Many of which may come handy in the long run. Proficiency in the art of visuals as well as practicing tools of digital marketing – be it web, app, blog, or social media has the potential to make you a much sought-after professional. Well, highly skilled with the correct marketing as you know, promises an enviable salary, thus guaranteeing your success.
5. Cost-effective marketing for accelerated growth
Building brands, devising tonalities, and setting a precedence for a client’s growth is no easy task, as it takes many competencies to master effectively! Investing in an excellent digital marketing course either with a premium institute or picking up online tutorials from education platforms, is always a fantastic decision. Many of these courses are exceptionally planned, curated for beginners, and intermediate-levels, and cover the digital landscape components brilliantly. Further, most of these courses come at a low cost compared to the expert knowledge, and the student results they produce!
Right from knowing your audience to cracking the tips and tricks of digital marketing, investing in a good program today is the right step towards a more vibrant, promising, and prosperous future.
Conclusion
Irrespective of whether you’re working for an organization or on your own, as a graphic designer turned digital marketer, you are building a personal brand for yourself. Building a personal brand means being able to be equipped with the skills-in-demand, pitch yourself convincingly, and define your USP to your audience. A graphic designer transitioning to a digital marketer involves just a few necessary steps, and the rest is a cakewalk! Take the right decision today, and go digital.