Tips to Gear Up Soon for Digital Marketing Career
If you’re looking to break into the digital marketing industry, there’s no better time than now. Reportedly, the digital economy is growing 10 times faster than the traditional economy which will result in a skills gap of 900,000 vacancies by 2015!
If you are an aspiring digital marketer who wishes to kick-start a digital marketing career today, get to know these 10 essential tips:
- Keen to comprehend
The digital marketing industry is both fast growing and is getting incredibly competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who are along for the ride. This industry requires incessant passion and a desire to succeed.
- Stay contemporary
You need to keep on top of industry news by following major digital marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes.
Here are some recommendations on websites to get started with:
SEO: Moz, Distilled, SEOGadget, Search Engine Land
PPC: PPC Hero, Search Engine Land
Social Media: Social Media Examiner, Social Media Today
Content: Hub Spot
- Stick to the stalwarts
Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, as well as help to open doors to opportunities which are otherwise difficult to find.
Attend industry meetups and conferences in your area to foster relationships with other digital marketers and enhance your skill set through in-depth workshops and presentations.
- Personal projects
Attempt to shell out your own ideas and don’t treat industry leaders’ opinions as gospel. Everything isn’t always black and white in the digital marketing industry with many grey areas between best practice and what can actually get results for a business.
Every digital marketer should have personal projects to test out theories, try their hand at multiple disciplines: SEO, PPC, Social Media, and Content Marketing, be ready to take the ownership of the success or failure of a project.
- Learn the jargons
Digital marketers need to be at ease with the acronyms viz. PPC, SEM and SEO. They are all very different terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need further training. The ability to analyze digital marketing campaigns and understand what elements worked or not depends on your ability to understand industry jargon.
- Brand yourself
Fancy yourself as a digital marketing hotshot but you have no visible online presence? If you wish to show to an employer that you can build their company’s visibility then you need to show that you can firstly build your own personal brand.
A strong online presence could potentially be the deciding factor between two candidates who have applied for the same position.
- T-shaped marketer
This commonly refers to having a basic understanding of multiple marketing disciplines but specializing in one or two particular skills.
Conventionally companies find candidates with a broad digital marketing skill set to be a valuable asset as there is considerable cross over between the different channels. It will also make you better equipped for choosing a more specific path of focus that you can specialize in.
- Go geek
Digital marketing can often be perceived as quite glamorous, but truth be told it is often more technical and data driven then we would care to admit. You won’t be developing websites from scratch but you will be communicating your marketing strategy to a team of developers or designers who have a responsibility for incorporating your recommendations.
A basic knowledge of HTML and graphic design would help to make you stand out among the less technically minded candidates.
- Metrics, your majesty
Do you know your CPC from your CPA? If you want to set yourself apart in an interview, talk about the return on ad spends for a campaign you’ve run yourself. It’s easy to talk about an exciting creative concept you’ve helped to develop but the fact remains that money talks.
You really need to understand how each marketing channel has performed and what the key learning has been.
- Complete a certified course
If you really want to stand out from your peers in the industry, completing a certified digital marketing course will help. One of the issues facing the digital marketing industry is that there are no barriers to entry, meaning that anyone with a loose grasp of industry terminology can potentially get a position in a company.
As this industry matures and grows at a tremendous speed, recruiters are becoming savvier about what differentiates a candidate that can talk the talk, but could be a costly mistake for the company.
And let that not happen with you. Cheers!