Who is an SEO Analyst? Roles and Responsibilities of an SEO Analyst

What is SEO?

SEO stands for Search Engine Optimization. It is a collection of practices performed to increase website traffic and search engine rankings organically, that is, without paying for it. SEO analysts use a variety of strategies to achieve these goals. These strategies vary widely depending on the nature of the website, area of service, target demographics, etc.

SEO practices are highly dependent on goal-oriented strategies and methods, guidelines, and Google algorithms. But all these things are constantly evolving. Thus, impacting the efficiency of search engine optimization. To succeed in your online marketing goals, it is important to remain proactive all the time and keep your SEO practices on-going.

Who is an SEO Analyst?

An SEO Analyst is a person who is primarily responsible for maintaining the overall health of your website. SEO Analyst keeps the website most informative for the audience. He/She is responsible for making the website easily available for its audience and search engines. SEO Analysts drive traffic to the company website and maintain its reputation.

Roles and Responsibilities of SEO Analyst

Search Engine Optimization (SEO) has gained quite a lot of popularity in recent times. With the growth of digital marketing as an industry, the demand for SEO analysts is surging in the marketplace. Many companies are seeking qualified SEO candidates for their marketing departments.

In this article, we will delve into the skill of SEO analysis and the prospect of SEO analyst as a career option.

SEO Analysts perform several key functions to achieve the marketing objectives of a business. They are involved in developing strategies for both on-page and off-page optimization, keyword research, link building, etc. SEO Analysts work closely with the content team to drive traffic to the website.

Listed below are some of the major roles and responsibilities of an SEO Analyst.

Analyzing website and social media pages and suggesting recommendations for improvements to achieve goals.
Conducting keyword research using dedicated software to optimize the content.
Generating content ideas and guiding writers to produce SEO-friendly content.
Monitoring website traffic, search results, and on-site and off-site SEO.
Implementing and administering search engine programs (XML sitemaps, shopping feeds, webmaster tools, etc.).
Creating and promoting marketing content across social media platforms for promotional and educational purposes.
Researching and administering social media tools to support on-going and new social media strategies.
Managing project development and results alongside maintaining communications with the team.
Implementing link building strategies in compliance with SEO needs.
Manage the day-to-day search marketing activities across multiple search engines including campaign planning, optimization of paid search campaigns and budget management
Develop and support marketing material to socialize and use for social media purposes example – customer videos, case studies, blog posts on updates, posts from customers and analysts
Provide SEO analysis and necessary recommendations while coordinating with elements and structure of websites and web pages
Execute strategies for developing content in coordination with SEO goals – general and keyword specific
Conduct on-site and off-site SEO competitor analysis
Administrate search engine programs such as – XML sitemaps issues, shopping feeds for e-commerce clients, and webmaster tools for purposes of diagnostic reporting on client projects
Guide the content team to produce SEO-friendly content
Assist in development and execution of communication, content strategies through social communities in coordination with SEO goals
Develop different strategies to implement link building campaigns in coordination with clients SEO goals
Adapt to latest changes by keeping pace with SEO, social media trends and other online marketing industry trends and developments
Perform keyword research regularly in coordination with client business objectives to optimize the website for existing content and discover new opportunities
Do research and administer on new social media tools to support client’s’ social media strategy
Work closely with the team members to meet client goals
Monitor and administer various web analytics dashboards, key reporting tools, other tracking tools data and figure out key areas to improve in accordance with client goals
Communicate to management and team on project development, timelines, and results

Technical Competencies and Soft Skills For SEO Analysts

The must-have technical skills for a professional SEO analyst are

Strong knowledge of SEO tools.
Functional knowledge of HTML coding and tags.
Understanding of search engine workings.
Web hosting skills to track the website’s uptime and downtime.
Knowledge of Google Analytics, SEM, and Content Marketing Strategies.
Ability to analyze optimization needs of webpages.
Understanding of WordPress and MS-office.

Some important soft skills for an SEO analyst are-

Quick decision-making capabilities.
Ability to think creatively and outside of the box.
A knack for identifying problems and finding solutions.
Attention to detail and ability to meet deadlines.
Strong organizational skills to manage multiple concurrent projects.
Good communication skills.

Qualifications and Requirements for SEO Analyst

BSc in Marketing or a similar degree.
HTML and JavaScript experience.
Proficiency in CMS (Content Management Systems).
Experience with Google Analytics.
Proficiency in using keyword research tools.
Knowledge of Web administration.
Hands-on experience in SEO and SEM (Search Engine Marketing).

Types of SEO

On-Page SEO
Off-Page SEO
Technical SEO
White Hat SEO
Black Hat SEO
Grey Hat SEO
Negative SEO

There are different types of SEO strategies used to achieve different marketing objectives. However, not all of these practices are ethical and some of these are also forbidden. Therefore, an SEO Analyst must ensure that he/she is practicing only the right kind of SEO strategies to fulfill the business goals.

SEO Analyst as a Career

With good SEO knowledge and practical skills and experience, one can choose an SEO Analyst as a career. An SEO Analyst can work with a company or choose to be an independent contractor. You can also start your own business to deliver SEO Analysis services.

The job of an SEO Analyst is not only limited to commercial companies. Many entities need SEO Analysts to upscale their online presence. You can look for SEO Analyst jobs in:

Educational Institutions
Non-profit Institutions
Government Organizations
Research Facilities, etc.

Some other professional titles also require SEO Analyst skills. One can also look for jobs under such titles. Some of these are-

Digital Marketer
Search Engine Marketing Professional
Content Marketer
Marketing Analyst
Business Marketing Consultant
SEO Manager

Job Outlook of SEO Analyst

The job role of an SEO Analyst is relatively new as the demand for optimization and search engine rankings has only increased in the last decade. With digitization, the online presence is only going to go up. And businesses will require SEO Analysts to fulfill their digital marketing goals. Presently, a plethora of businesses are hiring for SEO Analysts as they need some degree of SEO performed for their website and social media channels.

Being a highly in-demand profession the salaries in this role are also fairly good. According to Payscale, the average salary of an SEO Analyst in India is INR 221,011. After gaining some experience, one can easily get a good hike in his/her salary. SEO Analyst career also leads to multiple pathways such as Digital Marketing Manager, Search Engine Optimization Specialist, and Digital Marketing Specialist, etc. Hence, upgrading the career becomes simple and effortless.

If you are passionate about SEO technology and possess the right skill set for best SEO practices, the career as an SEO Analyst would be a highly rewarding choice for you. Right now is the best time to become an SEO Analyst and establish a name for yourself in this field.

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