Before we assume something, let us look at the opportunities that Digital Marketing is going to create.

• 1,50,000 new digital marketing related jobs to be created before the end of 2016
• Digital advertising is expected to grow by 35% more than what it used to be in 2013-2014
• Ad spending on digital media by US financial institutions industry will top $7 billion in 2015, a 14.5% gain over 2014, according to a report from eMarketer
• Mobile will account for 51.9% of total digital spending of 2015

There are many such details to go through and believe it or not everything will soon go digital. This is definitely the best time to be part of the digital marketing industry. We saw an IT boom in the year 2000 and now it is time for Digital Marketing.

Let’s now look at Roles in Digital Marketing and the portion that is usually outsourced by marketers.

• Search marketing (paid and organic) – at least 50% is outsourced
• Online Advertising – nearly 46% of activities are outsourced
• Mobile marketing – about 45%
• Email marketing – around 37%
• Content creation and management – up to 36%
• Analytics – little less than 40%
• Social media advertising and marketing – 34%

This data is for and until 2015 and this will surely rise every year and by 2020 digital marketing will eat up all the traditional ways of marketing.

Career in any field needs patience and hard work. Every employee of a company works hard to strive and sustain the competition. So there is competition everywhere. Every company looks out for candidates who fit in well for their requirements. To have an edge for your own benefit it is must that you have some special skills and that’s what Digital Ready provides.

As the investment by companies increases, so do the opportunities for job seekers. Stay focused, get skilled, be dynamic, become internet savvy and finally socialize.

Digital Marketing is such a subject that any individual of any field of study can learn and use it to the best of their opportunities. I strongly believe that one should never restrict themselves from educating themselves. Learn new things, get skilled and change yourself from being better to the best every passing day. 

Do not limit yourself by calling yourself a B-tech grad or MBA grad instead explore new ways and grab the opportunities. 

India’s internet population is about 359 million which is actually the second highest in the world. Requirement for digital marketers is increasing day by day.