SEO is one of the most important elements for anyone with a website to be at the top of search results, SEO is mostly about user experience when a user searches for something on web, seo plays a key role for showing that user with the results which are appropriate for their queries. SEO for publishers is mainly to outrank other content publishers. The competition to be at the top of SERP is increasing rapidly as the knowledge of Digital Marketing is spreading across the globe. With that said let’s see how you can improve your website ranking using the following Top 10 SEO Techniques for 2016.

1. Republishing Your Website Content

It’s an evolving world and everything here is getting bigger and better with new updates popping out everyday. With this in mind the post which publishers had already written long back, could have a better version now. So rather than writing from scratch, it is better to update those old posts which had already gained authority on search results. With this strategy one can easily implement new keyword ideas into the old post and also make it appealing to the present audiences.

2. Structured Data Markup for SERP results

Structured Data was always been a mystery for most of the SEO Experts, whether to consider it as a ranking factor or not, right now Google SERP provides rich snippet answers to 19% of it’s search queries and various experiments showed that a website which is providing rich snippets has seen a 30% increase in clicks. So it’s better to work on Structured Data Markup (SDM) to show the most popular content properties such as: information of products, cost of the product or service, timings of the business, reviews, ratings, customer support number, on going events, articles etc.,

3. Mapping Internal Links

Content is the king and everyone agrees that and updates their blogs or websites on daily bases, which is a good sign for SEO. The blog posts which are newly written may not have any ranking for a certain period, but with Internal Link Mapping you can get this done quickly and rank easily. Start optimizing your new blog post with new keywords and link them back to pages that already have high ranking, with this you are giving Google Spiders a strong internal link incentive so that your newly added pages will get fast indexation which also helps with enhanced crawlability. Good Internal Linking also helps in passing some link juice from higher authority posts to the new post with less authority. 

4. Shorter the URL better the Rank

The shorter the better visibility of what the URL is meant for. Try to implement a sweet and short URL which is relevant and unique. In this way you can rank well for user search queries and also try to implement your focused keyword in the URL. 

5. Customer Experience Optimization

Website owners work on so many things to get traffic to their websites. But at the end of the day I find a bounce rate which is not acceptable for SEO. This is where customer experience optimization comes into existence, 41% of all those companies with blogs and 26% of Marketing agencies consider that User Experience plays a crucial role to their organizations and with this numbers, companies are planning to focus on customer experience with a competitive edge. 

6. SEO Audit and Analysis on Regular Bases

Quick SEO audit a day keeps crawlers coming back all the way. Publishers spend so much on creation and promotion of their blogs, but it is also required to verify and make necessary audits for websites on regular bases. So that publishers can make sure that website is error free from any crawlability and other accessibility issues, links which are broken, speed of your website, improper URL redirect implementation, issues with duplicate content and all other things related to mobile SEO as it became a keen part for SEO. 

7. Backlinks from Review Website

According to a survey by BrightLocal, 92% of users in the buying stage read reviews online and 68% of customers trust a local business even if other businesses have more ratings and reviews. Whatever might be the user queries on which might be a product, service or even a local business, results are ending up by showing rating and reviews which is a good sign for local business. So with this Rating and Reviews dominating search results it’s time to use this for our SEO Link Building. First focus on getting real customer reviews which are backing up your product or service by providing best customer support. And then maintain that relation with reviews which will bring back the present customers as well as new persuade people for your business. Make 2016 strong by building your customer review strategy. 

8. Does Size Matters

Everyone knows how important your content strategy with longer articles outperforms those with less than 1200 words. Yes size really matters for search engines as well as users. Laetsch mentions “ It’s completely different than it was three or four years ago, when 300 words was a pretty long page. Longer articles are getting more traffic, and they’re ranking higher in SEO, especially for competitive terms.” Use this technique and start developing articles which are between 1200 to 1500 words. 

9. Mobile Optimization

We have 3.65 billion unique global mobile users as per 2015 which is a huge number and increasing every day. With this we can confirm Mobile has taken over the world and so do we. Build your website which is mobile friendly and optimize your images, videos and all sorts of content to mobile.

10. Add Unique Images

Having same images for 10 different posts by 10 different blogs doesn’t provide value to its audiences, But when planned carefully and by developing your own images which stand out of other blog with same image content or add few elements ( LOL Not Morphing ) which recognize you as a brand can help you beat the competition in a long run with image search.

With all the top 10 SEO techniques for 2016, one can rank quickly and get quality traffic from search engines. Ranking on SERP is really getting tough as new SEO techniques are evolving every year. Start working on your website or blog with these top 10 SEO techniques for 2016 and outrank your competitor.

This is easy for SEO experts and you could possibly become an expert too. But how? We at Digital Ready take a step ahead and make this come to a reality for anyone with basic computer knowledge and a passion to pursue their dreams to be a Digital Marketing. Know more about our CCDM Course focused to make you an expert in the field of Digital Marketing.