We utilize tools to mend a machine when it doesn’t work, so also in SEO, we use tools for optimization when the website experiences a downfall in ranking. SEO is the process of optimizing your content. Generally we use SEO tools to optimize the following topics

 

Keyword Research
Content Optimization
Link Building
Technical SEO
Rank Tracking
Backlink Analysis

Website optimization is very essential and an ongoing process to bring more visitors to the website. This article assures about the best top 10 SEO tools for a digital marketer.

 

WooRank
WooRank is a tool which gives you a brief overview regarding the key components of a website. We know that betterment of a website revolves around three major pillars namely: “Website review”, “Dashboard” and “Marketing plan” and this is where WooRank shines. It gives you a complete on-page analysis. This tool gives a brief report on SEO, Mobile mode, Usability, Technologies, Crawl errors etc and, also provides a clear report to download in pdf format.

Pricing:
Offers a free trial for 14 days. Pricing Pro – $49/month. Premium – $149/month. Enterprise – $249/month.

 

Siteliner
Siteliner checks the overall content and finds the duplicate content. This gives a clear report on common content, unique content, and duplicate content. This tool compares our website with our competitors and reports on average page load time, average page size, the number of words per page, text to HTML ratio, internal links and external links per page, total links per page and inbound links per page, such reports are essential to optimize a site.

Pricing:
Offers a free analysis up to 250 pages per month. Pricing Siteliner Premium costs $250 per year and can analyze 25,000 pages.

 

Screaming Frog
Screaming Frog is an SEO tool that allows you to crawl the website’s URLs, to find broken links (404) and server errors. It can identify redirect chains and loops, upload a set of URLs to audit a site and can effectively discover duplicate URLs with a md5 algorithm check. It can view URLs blocked by robots.txt, meta robots and can identify ‘noindex’ or ‘nofollow’ as well as canonicals. During a crawl, it also analyzes page titles and meta descriptions.

Pricing:
Free up to 500 URLs. Pricing Costs $186/year for unlimited version.

 

Ahref
Ahref is the best tool for backlinks. We know that backlinks improve organic ranking and results in effective indexing, so with this tool we can find the number of referring domains i.e .gov or .edu sites links to our website (as such sites have high search engine authority) and the number of unique links in them. This tool can also be used to check the density of anchor text and to find broken links, and it has another effective feature called ‘Content Explorer’ which is helpful for content marketers.

Pricing:
Offers 14-day free trial. Pricing Lite – $99/ month/ 1 user. Standard – $179/ month/ 1 user. Advanced – $399/ month/ 3 users. Agency – $999/ month/ 5 users.

 

WordStream
We know that keywords play a key role in SEO. WordStream is a keyword tool that functions better than Google’s. This tool provides accurate keyword suggestions and estimates volume. This tool helps to find high volume and low competition keywords, keyword phrases, negative keywords, meta keywords, PPC keywords and SEO keywords. It has a trillion search queries which give the best keyword opportunities.

Pricing:
Free trial for 7 days. Pricing Premium costs $249/month.

 

SEMRush
SEMRush is a web application that allows you to analyze the massive amount of SEO data related to your data and your competitors. It has 106 million keywords and 46 million domains. This is the best tool to track your competitor’s website. It can see and study your competitor’s organic position, Ads texts, and their ranking. It tracks the vast amount of organic data in Bing and Google SERPs. It can compare several sites together and analyze their SEO and keyword metrics. It provides detailed and accurate data on backlinks and ranking. It can also perform best keyword research.

Pricing:
Offers 14-day free trial. Pricing Pro – $99/month. Guru – $199/month. Business – $399/month.

 

BrokenLinkCheck
Link building is essential in SEO, as it brings more traffic to the site, it is required to check the links from time to time, whether they are functioning properly or not. BrokenLinkCheck is a tool that can scan unlimited web pages, to find dead hyperlinks. It detects link rot and checks both internal and external URLs and reports bad links or broken links in your HTML code. It shows the links to us just as in the same way a user or search engine sees it.

Pricing:
Offers free trial up to 3000 pages. Pricing (Domain Authority)DA40+ (Page Authority)PA40+ Backlinks starts from $3.

 

MOZ Pro
MOZ helps to improve rankings one step at a time. This is an excellent tool for research purposes and tracking SEO. You can also explore innovative data types and metrics by applying this tool. It helps you to understand how the search engine views your site and what you can do to improve your rankings. It gives the best link data and keyword suggestions. It has a tool for researching popular search trends and also has an SEO audit tool called SEO toolbar.

Pricing:
Offers 30-day free trial. Pricing Standard – $99/month. Medium – $149/month. Large – $249/month. Premium – $599/month.

 

DeepCrawl
DeepCrawl is a website crawler that analyzes the architecture of your website to monitor various issues to improve SEO performance. This helps to track technical issues that forbid websites to perform better in SERPs. Once the crawl has run, it provides a detailed analytical report on all organic landing pages, broken organic landing pages, missing organic landing pages and only in organic landing pages. Based upon these results we can optimize landing pages to increase site’s ranking, visibility and sales. Generated reports can be shared by forwarding the link to the recipient and also has an option to schedule crawl.

Pricing:
Offers 2 weeks trial period. Pricing Starter – $79/month. Consultant – $199/month. Agency – $499/month. Corporate – $1950/month.

 

Majestic SEO
Majestic SEO is a link analysis tool that has 2.6 trillion mapping URLs, 350 unique URLs and has an index of 52 billion pages. Like some major search engines, Majestic SEO also has its own database on the web. Indexing link tags and indexing anchor text is the ultimate feature in Majestic SEO. It is good at exporting data via CSV and API. This tool gives an overall report on Domain URLs, Anchors, Ref Domains, Ref TLDs, Daily updates, Downloads, Options.

Pricing:
No free trial. Pricing Silver – $79/month/1 user. Gold – $170/month/5 users. Platinum – $400/month/15 users.

 

Conclusion
As a digital marketer, our motto is to see our website at the top of the first page of Google, Bing or any other search engines. To get the best result we need to optimize our website as it is an ongoing process. Though there are a various number of tools for SEO in the market, these above 10 tools are sufficient to be a successful digital marketer.