Native advertising refers to the paid ads that are so cohesive with the web content that they look and feel exactly like the content on the page. Unlike traditional advertising, Native ads blend beautifully with the web content and they do not come to the user’s attention as an irritating ad. In fact, it flows so seamlessly on the webpage that the user does not think of it as an ad. 

Native ads make the content more interesting and enhance the clickability of the ad. As per reports, native ads receive about 53% more attention than banner ads. They increase the purchase intent to around 18% more in comparison. Native ads also increase the shareability of the content. A survey suggested that more than 32% of people vouch for sharing native ads with others, while only 19% agreed on sharing display ads. Native ads also generate 5-8 times higher click-through rates. Hence, increasing the ad rank and campaign performance. 

Top Platforms for Native Advertising

Some of the best platforms for native advertising platforms are:

Outbrain
Outbrain is a very popular native advertising platform with a monthly reach of over 1.2 billion users. They offer exclusive tools with regular updates. They have a quality publisher network that monitors the quality of ads using intelligent filters. The pricing of advertising through this platform starts from $10 per day.  

Taboola
Taboola is a top-most native advertising and content discovery platform that helps increase web traffic. It serves more than 1 billion users on the internet.  Taboola offers users the option to target their audience by their device, location, connection type, and operating system. They can also run individualized campaigns through Taboola.

RUNative
RUNative is a programmatic native & push ads network that offers a unique self-service platform. Users can choose their own domains and adspots that they want to run their ads on. It offers real-time stats of campaigns. You can run your advertising campaigns on RUNative starting at $100. 

MGID
MGID is another very profitable native advertising platform. It has partnered with 31650+ publishers from all over the globe to drive high and diverse traffic. Users can also do dynamic retargeting on this platform. One can start advertising on MGID with a minimum sum of $100.

 

Yahoo Gemini
Yahoo Gemini is a platform that offers both native and search advertising together. The platform offers multiple ad features which include real-time feed, carousel, tiles, video, dynamic creatives, and much more. The content published using this platform goes through other Yahoo publications like Yahoo News, Yahoo Entertainment, Yahoo Finance, Yahoo Lifestyles, etc.

 

Plista
Plista has an exclusive list of premium editorials that comprises over 1500 websites. It supports three native platforms, namely native recommendation ads, native outstream ads, native content distribution. Native recommendation ads appear as text or image recommendation in the web content. In native outstream ads, videos expand between paragraphs of content when scrolled down. Native content distribution places your branded content in the editorial content of premium websites. 

 

Nativo
Nativo is a great native advertising platform that offers a very high native reach. It is a bot-free, publisher-direct platform that offers quality inventory to its users. Its creative optimization designs customize the content and generate 20% greater campaign performance. 

 

Media.net
Media.net is a native advertising platform that manages ad supply to over 500,000+ websites globally. The platform has partnered with some of the biggest ad networks like Forbes, Tech Crunch, and Facebook Audience Network, etc. It is the second-largest contextual ad network and offers features like native ads, mobile responsive ads, contextual ads, and display to search ad formats, etc.

 

TripleLift
TripleLift is a programming native advertising platform that merges in-feed native ads with automation to offer seamless and scalable native advertising features. It uses formats like branded video, image, scroll, window, cinema graph, carousel, etc. The platform is known for driving 3 times higher brand awareness for its users. 

 

Sharethrough
Sharethrough is a modern programmatic advertising platform that offers a hand-curated inventory to users. With Sharethrough, the headlines of the content generate 2 times more visual focus and 308 times more consumer attention. Its native advertising features include the native display, native video, native rich media, enhanced display, enhanced outstream, etc.

Advantages of Native Advertising Platforms

It leads to higher click-through rates, especially on mobile and tablets
It helps businesses scale their results more efficiently as compared to social media
It is cost-efficient, leading to lower cost per click and cost per customer acquisition rates
It allows sophisticated targeting based on psychology, location, device, intent, demography, etc.
It allows building new campaigns based on the success of the last. Thus, making each campaign more intelligent than its predecessor
It makes lead conversion easier than other programmatic ads
Increases engagement rates as audiences spend as much time on click-through content as they do on a publisher site
It has wide adoption in different industries, making it a multi-million dollar industry
Increases brand loyalty by providing relevant information to consumers
It offers a non-disruptive browsing experience, unlike the traditional ad pop-ups. Thus, increasing the engagement rates

Conclusion
Native advertising is all about empathizing with the audience and offering ad content that connects with the users. It works beyond the ad and pushes the message further and makes the brand better resonate with its consumers. 

To succeed in your native advertising campaigns, focus on three key characteristics – content, adaptation, and engagement. Publish high-quality content to raise audience interest. It should be adaptable to different devices like mobiles, tablets, laptops, etc. as your users are diverse. Lastly, create content that not only hooks the audience to the headline but also to the entire write-up. The audience should be engaged throughout. 

Look for originality, clarity, and quality in your content. Write short paragraphs and provide links for additional information. Support your content with statistical data. Include a call to action in each of your content. Use specific keywords and create a numbered list for better click ratios. A well-developed content strategy will ensure that you sell through native advertising and increase the ROI of your business.