Generate Traffic by Twitter Hashtags
Generate Traffic by Twitter Hashtags
Hashtags, we see them everywhere, everyday in the social networking channels. Have you ever wondered why people use hashtags for their posts and how the concept hashtag came into existence? Well, what if you come to know, using hashtags increases overall engagement with your targeted audience, generates traffic and increases your revenue. The very next minute, you will start using hashtags for all of your social sharings. Through this article, I would like to share some information about the benefits of using hashtags, using appropriate and effective hashtags in Twitter for your marketing campaigns that drive traffic and generate leads for your business.
What is a Hashtag?
A hashtag, denoted with a pound symbol (#), categorize the content so that people who are interested in a certain topic can find all the content available related to their topic. For ex, If your tweet or post contains: Certified from #DigitalReady in #DigitalMarketing, then your post will appear to all those people who searched on that particular social network using the keyword Digital Marketing or Digital Ready.
History of Hashtag (#)
The word hashtag came into existence on August 23, 2007 invented by Chris Messina. This concept of hashtagging was first used on Twitter. The purpose behind the invention is to group all the similar conversations at one place, so that people can follow and contribute to those conversations they are interested in. Now hashtags are found in many other social platforms like Facebook, Pinterest, Instagram and Google+
Benefits of Hashtagging for business
- Your post’s organic reach will increase
- Your brand will be visible to all the targeted customers who searches about it
- By using real time hashtags describing the ones that are happening at present, your content can become a trending one in social media
- The task of Brand positioning (placing your brand in the minds of customers) will become easier
These are a few benefits and you will come across many more in the following part.
Hashtag search launched by Google
Yes, hashtags are now Search Engine friendly. Google amplified the visibility of a hashtagged content, such that all the trending topics in the social networks that are hashtagged are now appearing in the Google search. Now, it’s your turn to create content about your brand and use real time highly effective and relevant hashtags to post in social networks to see your brand appearing on Google. Let’s have a look at the best ways to use hashtags on Twitter that leads to generating traffic to your content.
Hashtags in Twitter
Marketing your brand on Twitter has become the most common practice for many bands. If you are looking to promote your brand through a tweet that contains links to your landing page, then using hashtags for your content is the brilliant way to drive traffic to your site. Making use of top hashtags, your post gets displayed in the Twitter trends section. But you have to keep your content more interesting and use relevant hashtags to make people visit your site. Twitter not only displays your content in the Trends section, it also categorizes the post according to the hashtag given and displays it with all other relevant posts whenever someone searches for that hashtag.
Search for the right hashtags
Make sure if the hashtag you want to include for your post is in use or not. You can find the trending hashtags in their Trends section or you can search it in the Twitter search bar using the pound symbol (#). It shows several sets of results and you can come across the trending hashtags. Check for what purpose those hashtags have been used for and select the one which perfectly suits your brand.
Do not misuse hashtag
Once you have all the results of hashtags in front of you, go for the one that has a small niche base to get more attention in less time from the targeted audience. Using relevant and trending hashtags for your content can lead your post to get placed in front of the target audience, but misusing it can lead your account to get reported to spam. So, make sure that the hashtags you are using are related to your content.
Create your own Hashtag
When there’s no trending hashtag related to your topic, still you have a chance to get found by the audience. All you have to do is, post several tweets frequently on the same topic using the same hashtags. It makes people find and follow you easily.
Avoid Long hashtag
A short tile hashtag drives audience attraction towards your brand. So, keep it as short as possible to get remembered by the audience. For best results, prefer to use only a single hashtag to get positioned in the minds of the audience.