How to Build an Email Marketing List From Scratch?
How to Build an Email Marketing List From Scratch?
According to reports, the return on investment (ROI) for email marketing is the highest as compared to all the other digital marketing channels. None of the others even comes close and this is why having a good email list is extremely vital.
Email lists form the foundation of a good email marketing campaign and can be a pretty daunting task if you’re just starting in the business. However, it is not as difficult as it sounds and through this article, we’ll simplify the process for you.
What is an Email Marketing List?
An email marketing list is exactly what it sounds like, a list of email addresses that can be utilized by individuals or companies to send marketing emails. In a nutshell, this collection of email addresses is the total number of subscribers a person or company has and is even referred to as the ‘mailing list’.
A few benefits of a good email marketing list are:
- A growing and well-maintained email means that you have an active and engaged audience which deem your content relevant and useful
- You can easily keep your customers updated about the latest releases, events, and other things
- It has been observed that more than 55% of marketers receive their best ROI from effective email marketing
Tips to Create a Good Email Marketing List
Given below are some techniques which have proven to be extremely helpful in creating mailing lists:
Add a Personalized CTA (Call-to-Action) Towards the End of Each Blog/Landing Page
According to stats, personalized CTAs have been known to hike the view-to-submission rate by 42% as compared to a common CTA for all the users. Just this simple step can almost double the subscribers on your email list.
Creating a personalized CTA requires a certain level of creativity but isn’t an expensive task, or even time-consuming. You can take the help of e-books, quizzes, or some interesting article written by your CEO which could be extremely helpful to the user as an incentive.
Use Pop-Ups or Slide-Ins
To build an email marketing list use pop-ups or slide-ins. Even though it might seem obtrusive or troublesome, pop-ups can be pretty useful if utilized smartly. You need to create timed pop-up ads, or onsite retargeting, which show up only after the user spends a set period of time on the website.
Pop-ups can be created according to the content or the behavior of the user. When used properly, pop-ups can help you in generating a lot of leads. Just ensure that they are placed strategically and don’t come in the way when the user is navigating your page.
Include a Timed Pop-up Survey
These are placed on the page after a brief period of time, say 10 seconds, to make sure that the user is invested in the content. This is because if they have spent that much time on the page, they must have come across something of value.
You can easily make use of this opportunity by including a simple pop-up survey, one of the most common ones is the yes or no survey which will ask the user to input their email id if they opt for yes. In a certain case, this simple addition led to an almost 500% hike in a year alone.
Infuse Humor or Sarcasm in Your CTAs
In our everyday lives, we are so attuned to getting web offers with simple “Yes or No” options, that it has become a part of our routine to scroll right past them. This is where creativity can help in building email lists.
If you have noticed, these days many are stepping up their written game by using humor or sarcasm to catch the eyes of the users. For example, writing “No thanks, I don’t want my business to grow!” instead of a plain old “No” will not only make the situation but also make the user think before clicking on the option.
Smart writing can also be a game-changer and lead to many new subscribers so make sure to make use of this technique.
Make Use of Social Media to Pitch Your Newsletter
Not having a long list of email subscribers should not deter you from spreading the word using your different social media profiles. Use your follower base on Twitter or Facebook or other businesses you usually communicate with to further your email list.
You can ask them to follow your newsletter as they are already following you on your social media so it is more probable that they’ll sign up for your newsletter as they’re already interested in your work.
Add More Landing Pages
It has been observed that the number of leads saw a spike of 55% when companies added 10 to 15 more landing pages. This is only logical since the more landing pages you add, the more personalized and informational each one can be.
You will be able to appeal to a wider demographic and make sure that the needs of all the users that visit your site are met. Therefore, the more landing pages you create, the more concerns of the people you’ll be able to address and ultimately get more sign-ups where it helps in building email lists.
Have a CTA on Your About Page
The About Page is not a frequently visited page of any website. So if a user is taking the time out to visit the page, it must be of some importance to them. Adding a CTA here can be of great use when it comes to increasing your subscriber base.
Further, instead of asking them to right out make a purchase, you’ll be asking them to sign up for your newsletter and the chances of them signing up on this page are much more. Ensure that you make use of this opportunity for building email lists.
Conclusion
For every email marketer out there, one of the most important things to learn when starting out, is learning how to build an email list. With the help of the techniques listed above, you can get started on the process right away and make sure that the list keeps growing with valuable additions.
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