How to create amazing video ads for Facebook advertising

Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.

Though Facebook has opened up multiple avenues to engage with your audience, it is not feasible or practical to use everything for your business propaganda. It’s important to understand the different Facebook ad types and targeting options before you dive in if you want to get the best results.

In this guide, we’ll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategies.

What Are Facebook Video Ads?

As it appears from the name, These are advertisements on Facebook in the form of videos. Long texts can be boring and people might not have patience to read them all. In place of that videos can be created to communicate your brand message.

Video can be created in-house, with the assistance of a video player or a video created earlier can also be uploaded. At the Facebook native video player, you can design the thumbnail, write a description for your video, decide the budget and even tailor the audience you want to engage with.

Why Should You Run Facebook Video Ads?

Facebook video ads are the best way to ensure people remember your brand and come back to your site. A creative and innovative ad with the perfect suitable text is all enough to satisfy a new user who is seeing the ad for the first time. Then just assume how can a video with a message work for you if you are out there to promote your product ?

When you are all set to venture out promoting your brand on the giant platform Facebook, the first thing that you need to focus on is building a great Facebook Video after creating your Facebook page. This is the starting point and the ultimate point through which you will be able to drive more traffic that will help in better leads and conversions.

The Facebook Video created for the advertising will act as a Hub for your business and provide a forum where people can reach you across the globe. People say that an image can convey the message, so with the video option in place, this is a powerful medium to convey your brand message with a personal touch as the videos always leave back an impression. 

With videos you will be able to narrate the story in a way that it will definitely impact the user who’s watching it. The user will move a step ahead towards your brand with this effort. Leads can be generated and conversion rates can soar up. Running quality video ads increase more people to redirect to your website landing page. So this makes it important that your Facebook video ads needs to be as impressive as it can be.

You can make sure that you are doing everything that is essential for a proper branding  by following consistency. The data, logo, content, images and video on Facebook should reflect your website. With this uniformity, their audience will always be able to connect back to your website and will help in branding.

Advantages of  Video ads:

Videos are definitely more inviting than any other format. They do not demand a viewer’s mental efforts to understand the message conveyed. Created with special effects, vibrant images, background music, they are capable of making even a highly technical or scientific service dramatic and enthralling.

Videos create a lasting impression in the viewer’s mind , giving them a clear picture of what you have to provide. Videos create a lasting impression in the viewer’s mind , giving them a clear picture of what you have to provide. They are capable of making even a highly technical or scientific service dramatic and enthralling. This can play a wonderful role in retaining and converting your niche audience.

Therefore Facebook gives preference to these video ads which fetch more attention and inturn enhance the engagement on the posts.

How to Grab Attention in an Instant:

As we know, videos are meant to capture attention in the shortest possible span and retain the viewers. Make sure that the conversion needs to take place in three seconds after your video starts. For that you need to keep certain things in mind

  1. Keep your videos short, preferably around 15 seconds. Longer videos can be boring and people might just skip it.
  2. Most of the browsing happens on mobile phones. So design the video ads to function well on mobile phones too.
  3. Facilitate sound-off viewing, so that people can see your ad, even if they are in a gathering, without disturbing others.
  4. The next thing is to enable those who watch without sound, to get the required details. So add subtitles and texts.
  5. Give a soothing background music for those who watch with the sound on.
  6. Introduce your brand within the first few seconds.
  7. Introduce a short customer testimonial to increase your brand value and win the trust of your audience immediately.
  8. Avoid loading your ad with texts. Use the CTA(call to action) button instead to further the process.

These are some of the points which you are usually not told about. But ignoring these factors can reduce the relevance of  your ads to a great extent.

How to Make a Fruitful Video:

Here are the basics that you need to follow while making a video.

Do not be overconfident. Experiment a lot before creating an ad. This will help you understand your audience better.

Observe Competitors: 
Look out for the recent videos of your competitors. This will help you know the trend . Besides getting an idea from their videos, you will also get an opportunity to implement things that they miss out.

Use the Right Tools: 
Use professional tools to make sure that the video is not compromised in any way and you get the best outcome in terms of quality, sound and lighting. The camera that you use to take the shoot should at least be 1080pixels along with good sound recording capacity.

Once you are done with the video, it becomes really important that you get the video edited properly so that you can get the finished product in a  good quality. For some of the best editing tools that are available in the market. These will make your work easy. One such example is Adobe Premier.

Make sure that the message is conveyed well. Keep the video short as people don’t tend to watch long videos especially on FaceBook. They want to know everything within the seconds scroll. Make changes in your settings so that the video plays automatically. This will ensure that the users get a glimpse at the initial seconds. If they find it interesting, they will definitely watch more. Convey about the product and its USP which makes it distinguish from the other products in the market.

Keep getting back to your video. Review its performance. Go through the analytics regularly and check out which action of the video does good. Understand what your audience likes and tweak it accordingly.


It is needless to say that anything you put up for advertising is just because you want it to be sold. So it has to be convincing enough from the way it looks so that it generates interest in your audience to explore about it. Therefore give paramount importance to educate yourself about what your audience wants. Stand in their shoes and think about your response to the ads you create. Judge the music, the text, the length of the video and above all its coherence. If you get a green signal , then go for it.

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