Google Remarketing
Remarketing is a way to connect with people who previously interacted with your website or mobile app. Whenever someone visits our site or interacts with our brand, then they’re tagged with a code and this code is placed on that particular website to track them for the future.
Remarketing helps us in positioning our ads in front of our website audiences whenever they browse Google and its partner websites. Showing ads to our audiences repeatedly can increase our brand or business value and also creates awareness about our product or service which can lead to making a purchase.
Types of Remarketing Ads
- Standard Remarketing
- Dynamic Remarketing
- Remarketing Lists for Search Ads (RLSA)
- Video Remarketing
- Customer List Remarketing
- What is Google remarketing ?
- Creating and setting up remarketing lists
- Installation of remarketing code in our website
- What is a Landing Page?
- Importance of a Landing page
- Remarketing in Display Advertising
- What is Display Marketing?
- Setting up a Display campaign?
- Types Of Display Campaigns
- Difference b/w Search Network & Display Network
- Display Advertising using AdWords
- Integrating Remarketing in AdWords
- Integrating Remarketing with Analytics
- ROI with Display Ads
- Reporting Of Display Ads