Social Media Marketing
The world is going global and social websites like Facebook, Twitter and Linkedin are a big reason which has changed the way people communicate and interact. Social Media Marketing provides businesses to interact with their viewers over the internet in a beautiful way.
Whether the company is small or big their social media presence is must, because every business with an online presence can get higher visibility among these social media networks which results in free promotions for their brands.
Social Media Certifications
- Facebook Blueprint Certification
- Hubspot Social Media Certification
- Hootsuite social marketing certification
- Linkedin Social Media Certification
- Twitter Marketing Certification
- Instagram Certification
Facebook is the world's third most visited platform where business people can directly interact with their customers and one can promote their brands with posting images and adding a description of their product. Facebook allows marketers to find new audiences.
- Understanding Facebook marketing
- Facebook page Vs Facebook Group Vs Facebook Profile
- How to increase fans on a page
- How to do marketing on the fan page
- Essential apps to do fan page marketing
- What is Facebook advertising
- Types of Facebook advertising
- Benefits of a Facebook business profile?
- How to drive traffic using Facebook to your website
- How to use Facebook to aid your business?
- Creating Social media strategies
- How to set up a conversion tracking code
- Do’s and don’t in Facebook marketing
- Case study on different facebook pages
Youtube is the 3rd most visited website in the world which is a video sharing medium that can be doubled as a strong medium for increasing website traffic if used in a proper manner. As the web is going towards video this move has reached critical mass and greater audiences.
- Introduction to Youtube
- Creation of a Youtube Channel, Channel Icon
- Channel Art and Channel Description
- Add Links on Your YouTube Channel Art
- Organizing content with channel sections
- Youtube SEO and Keyword Research Tools
- Copyright basics and Copyright strikes
- Getting Royalty Free Music
- Different YouTube Ad Formats
- How to Rank Your YouTube Videos on top
- Ways to Promote Your YouTube Channel
- Where To Find Creative Common Videos
- Engagement Metrics: Subscribers, Like, Comment and Share
- Playlists,End-screens,Cards,Thumbnails, YouTube Analytics
LinkedIn is a social networking channel that is designed for working professionals. Using this platform we can create new connections to connect with high profile people like CEOs, Directors, and managers. Linkedin is the best way in finding new opportunities for those who are looking forward to work in industries.
- What is LinkedIn Marketing
- Why LinkedIn is critical in business worlds
- Building your brand on LinkedIn
- Developing your profile to attract new prospects
- Creating the right profile and expanding your network to increase your reach and visibility
- Methods and approaches to extend your system
- Raising your profile and marketing yourself, your company and services
- Using methods to find new potential prospects & target new businesses
- Developing your profile to set you apart from the competition on LinkedIn
- Recommendations, messaging, endorsements, and other on-site tools
LinkedIn is a social networking channel that is designed for working professionals. Using this platform we can create new connections to connect with high profile people like CEOs, Directors, and managers. Linkedin is the best way in finding new opportunities for those who are looking forward to work in industries.
- What is LinkedIn Marketing
- Why LinkedIn is critical in business worlds
- Building your brand on LinkedIn
- Developing your profile to attract new prospects
- Creating the right profile and expanding your network to increase your reach and visibility
- Methods and approaches to extend your system
- Raising your profile and marketing yourself, your company and services
- Using methods to find new potential prospects & target new businesses
- Developing your profile to set you apart from the competition on LinkedIn
- Recommendations, messaging, endorsements, and other on-site tools
People with a high profile use twitter as a medium to express their views on trending issues through their tweets. Twitter is mainly used by high profile people like actors, politicians, athletics and many more. In this platform, they talk more about trending topics and burning issues of the society.
- Introduction to Twitter Marketing
- Understanding how twitter works?
- Setting up a Twitter account
- How to set up a Conversion Tracking code
- What and When to Post on Twitter
- How to Run Twitter Contests
- Amplify the reach of your tweets
- How to Monitor Keywords on Twitter
- How to Leverage #Hashtags
- Get more followers & retweets on Twitter
- Get retweets with intelligent use of hashtags
- Black hat techniques of twitter marketing
- How to create public and private Twitter lists, and who to add
- Why Twitter lists are a social media marketer’s secret weapon
- How to use Twitter lists to build relationships with influencers
- Learn when to use a personal Twitter account vs. a branded account
- Amplify social sharing you get on Twitter to get more followers
- What Twitter Marketing Tools Should You Be Using?
Pinterest is a social channel that allows users to share visual content, similar to Instagram. On Pinterest, every pin can be linked back to your website or blog or other content but whereas Instagram only allows links in ads or in the biography section, so Pinterest is better if you are looking for traffic to your website or blog or other content when compared with Instagram.
- Introduction to Pinterest Marketing
- How to set-up your Pinterest business account
- Creating, completing & optimising your profile
- Creating, using and organising Pinterest boards
- Keywords, hashtags, pin descriptions
- Pinterest planning & scheduling
- Using Pinterest with Instagram
- Developing your business into a brand
- Pinning other people’s content – the ratio
- Pinterest strategy – customer targeting
- What is Pinterest SEO and how it works
- How to use Pinterest insights
- Image theft, stolen pins, copyright infringement – What to do
- How to optimize your Pinterest account so you show up high